April 1, 2026. Sântimbru, Alba County. TRANSAVIA marks 35 years of activity, during which it has become one of the leading contributors to Romania’s economy and a benchmark in the food industry, built on an integrated business model, responsibility, and sustained investment. Over the years, the 100% Romanian-owned company has consistently generated economic value, ranking among the largest contributors to the state budget in the agri-food sector through taxes paid on its annual profits. At the same time, TRANSAVIA provides stability for over 2,300 employees and their families, offering secure incomes and salaries paid on time, without a single delay since the company’s founding, while directly supporting the development of the communities where it operates.

The company’s impact extends beyond the economy. TRANSAVIA products are present on the tables of millions of families in Romania and in 27 other countries, building, over time, a relationship based on trust and consistency

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”For 35 years, TRANSAVIA has anticipated market demands, actively contributed to shaping future industry standards, and acted responsibly toward consumers, partners, and our people. The difference is not made by what is visible, but by what is done right—every single time.
This consistency is reflected in everything we do: in our fully integrated ‘grain-to-fork’ business model, in our continuous investments in technology and sustainability, and in the long-term partnerships built on mutual respect. Together with the trust of millions of consumers who choose our products every day, these are the foundations of our leadership position. We look ahead with the same responsibility and discipline, continuing to invest in our people and our company, in expanding our integrated model, and in relevant solutions for today’s and tomorrow’s consumers. Because the future is built the same way it always has been: consistently, solidly, and with respect for doing things the right way—together with the people who give meaning and continuity to this journey: our employees, partners, and the communities we serve, to whom we are grateful”, — Ioan Popa, President and Founder of TRANSAVIA.

 

This journey is supported by a unique model in the region—a fully integrated, “grain-to-fork” system with in-house facilities—allowing complete control over the entire production chain and ensuring consistent standards of quality and food safety, appreciated by consumers everywhere.

The family business has continuously invested in modern technologies, sustainability, and efficiency, strengthening a model that responds both to current market demands and to the need for long-term stability. The company’s resilience is driven by a clear vision and a consistent management strategy, supported by accountable leadership and long-standing relationships built on honesty and mutual respect with partners.

Moreover, TRANSAVIA’s financial solidity, being one of the very few debt-free companies in the sector, supports healthy growth through strengthening its domestic market position, expanding into new segments and markets, all driven by significant investments made from reinvested profits.

 

Leadership is not defined solely by size or production capacity. TRANSAVIA has set standards in safety and quality, demonstrated that profitability and sustainability can go hand in hand, through its Zero Waste Policy, and consistently brought relevant products to market, aligned with evolving consumer needs and supporting its mission to improve quality of life by providing sustainable, healthy, tasty, and safe food, from grain to fork.

 

Achieving and, more importantly, maintaining its leadership position in the poultry market through the Fragedo brand reflects TRANSAVIA’s ability to remain relevant in a dynamic market. This performance is driven by a dedicated team that does things the right way every day, supported by significant and ongoing investments in meaningful innovation.

 

From its fully integrated business model to the continuous evolution of its product portfolio, the company has consistently raised market standards through best practices: introducing fresh, high-quality products with carefully controlled texture, precise cuts, and extended shelf life, supported by advanced technologies such as modified atmosphere packaging.

Innovation is also reflected in packaging solutions designed to preserve freshness and meet today’s safety and sustainability requirements. At the same time, the portfolio continues to evolve toward products suited to modern lifestyles. A recent example is the Fragedo Crunch Your Lunch range—Schnitzel, Strips, and Bites—made from whole chicken breast, ready to cook, coated with oats, multigrain, or buttermilk, offering balanced, convenient options for everyday meals.

 

 

”For 35 years, TRANSAVIA has been a benchmark in Romania’s food industry—not through promises, but through respect, integrity, and consistency. We continue to invest in expanding production capacity, sustainable technologies, process optimization, and entry into new segments and markets, to meet the increasingly high expectations of consumers. At the same time, we strengthen our role in the communities where we operate and reinforce existing partnerships, while opening new avenues for collaboration—following the same direction that has defined us from the very beginning: doing things the right way, in a way that stands the test of time.”, — Theodora Popa-Liteanu, — TRANSAVIA.

 

At the end of last year, the company announced the launch of a new strategic phase: expansion into the pet food segment, continuing its mission to provide safe, high-quality products for every member of the family, including furry ones. This major investment, funded entirely from the company’s own resources, will support Romania’s positioning as a global player and promote high-quality Romanian pet food products on international markets.

 

The 35th anniversary marks a solid journey and future-oriented investments that extend the company’s integrated model, from grain to fork, and now beyond, while reaffirming TRANSAVIA’s commitment to what defines it: doing things the right way, things that matter, and things that last.