{"id":11012,"date":"2018-07-21T06:43:00","date_gmt":"2018-07-21T03:43:00","guid":{"rendered":"https:\/\/www.transavia.ro\/?p=11012"},"modified":"2026-08-25T06:47:04","modified_gmt":"2026-08-25T03:47:04","slug":"if-more-people-had-done-things-the-right-way-the-new-transavia-communication-campaign-signed-by-papaya-advertising","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/daca-mai-multi-ar-fi-facut-lucrurile-asa-cum-trebuie-noua-campanie-de-comunicare-transavia-semnata-de-papaya-advertising\/","title":{"rendered":"If more people did things the right way \u2013 The new Transavia communication campaign signed by Papaya Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11012\" class=\"elementor elementor-11012\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-852eb06 e-flex e-con-boxed e-con e-parent\" data-id=\"852eb06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4445632 elementor-widget elementor-widget-text-editor\" data-id=\"4445632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One hundred years since the Great Union, Transavia, the leader of Romania's poultry meat market, steps outside its category and proposes a harsh, yet entirely realistic image exercise adapted to today's society.<br \/><br \/>Thus, at 100 years of Romania, do we have something to celebrate? Are we proud of who we are? Could things have been different? These are questions we should have asked ourselves a long time ago. In a society where honesty, integrity, and respect seem to be just a set of principles left behind, Transavia tries to remind everyone that without them we cannot become better. And the celebration of the centenary can be an important moment to also discuss what seems to be lacking. All of this in a unique, atypical, and memorable TV commercial, produced by Transavia with the help of the Papaya Advertising agency.<br \/><br \/>Transavia, a 100% Romanian-owned family business, is a company built from scratch on solid principles and rules, producing the safest and highest quality chicken meat products for over 27 years.<br \/><br \/>\u201d<em>Simple and efficient, we respect our promise made to consumers everywhere through Well Made in Romania, a promise communicated directly on the Fragedo packaging via the \"Premium quality assumed by the founding family\" icon. We want to convey to consumers that what they are buying is not just a chicken, but the result of a specific way of doing things. And this way is only possible by showing integrity in what we do, avoiding any kind of compromise. We are a family business, and in our family, earning the respect of others is an honor, but also a great responsibility. We have earned it by doing things exactly as they should be done.<\/em>\u201dsays Ioan Popa, the president of Transavia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La 100 de ani de la\u00a0 Marea Unire, Transavia , liderul pie\u021bei c\u0103rnii de pas\u0103re din Rom\u00e2nia, face un pas \u00een afara categoriei \u0219i propune un exerci\u021biu de imagine dur, dar absolut real, adaptat societ\u0103\u021bii actuale. Astfel, la 100 de ani de Rom\u00e2nia, avem ce s\u0103rb\u0103tori? Suntem m\u00e2ndri de ceea ce suntem? Lucrurile ar fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[174],"tags":[],"class_list":["post-11012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati"],"acf":{"articol_recomandat":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dac\u0103 mai mul\u021bi ar fi f\u0103cut lucrurile a\u0219a cum trebuie - Noua campanie de comunicare Transavia semnat\u0103 de Papaya Advertising - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/if-more-people-had-done-things-the-right-way-the-new-transavia-communication-campaign-signed-by-papaya-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dac\u0103 mai mul\u021bi ar fi f\u0103cut lucrurile a\u0219a cum trebuie - Noua campanie de comunicare Transavia semnat\u0103 de Papaya Advertising\" \/>\n<meta property=\"og:description\" content=\"La 100 de ani de la\u00a0 Marea Unire, Transavia , liderul pie\u021bei c\u0103rnii de pas\u0103re din Rom\u00e2nia, face un pas \u00een afara categoriei \u0219i propune un exerci\u021biu de imagine dur, dar absolut real, adaptat societ\u0103\u021bii actuale. 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