{"id":14396,"date":"2026-11-03T12:53:32","date_gmt":"2026-11-03T10:53:32","guid":{"rendered":"https:\/\/www.transavia.ro\/?p=14396"},"modified":"2026-11-03T12:53:42","modified_gmt":"2026-11-03T10:53:42","slug":"transavia-at-growthcon-in-cluj-napoca-how-it-gains-and-maintains-a-romanian-brand-and-consumer-trust-beyond-borders","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/transavia-la-growthcon-in-cluj-napoca-cum-castiga-si-pastreaza-un-brand-romanesc-increderea-consumatorilor-dincolo-de-granite\/","title":{"rendered":"TRANSAVIA at GrowthCon in Cluj-Napoca: how a Romanian brand earns and maintains consumer trust beyond borders"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14396\" class=\"elementor elementor-14396\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d514f9 e-flex e-con-boxed e-con e-parent\" data-id=\"0d514f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11170c0 elementor-widget elementor-widget-text-editor\" data-id=\"11170c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From our roots in Transylvania to our presence in international markets in nearly 30 countries, the TRANSAVIA story Fragedo shows that a Romanian business, done the right way, can build brands that compete and perform beyond borders. This growth is based on constant quality, understanding of consumers, relevant innovation, a marketing mix adapted to each market, and the ability to consistently deliver what is promised.<\/span><\/p><p><span style=\"font-weight: 400;\">But international success is not measured in the number of markets or in the volumes sold. Exporting is not a solution for what you haven\u2019t sold at home, but a strategic choice about where and how you can create value. Each expansion involves decisions about competitiveness, margins, risks, logistical costs, and commercial partnerships that can be sustained in the long term. Additionally, you must be able to <\/span><i><span style=\"font-weight: 400;\">\u201eYou speak the language of consumers beyond borders\u201d<\/span><\/i><span style=\"font-weight: 400;\">, To be relevant and credible, to have quality products and compelling stories.<\/span><\/p><p><span style=\"font-weight: 400;\">These were some of the aspects addressed at <\/span><b>GrowthCon, held in Cluj-Napoca on October 21 and 22, 2026<\/b><span style=\"font-weight: 400;\">, Where the TRANSAVIA experience entered into dialogue with his perspectives <\/span><b>Robert Katai, the event organizer, and Tudor David, Marketing Director of Farmec<\/b><span style=\"font-weight: 400;\">. Together we discussed how to build a brand\u2019s relevance in Romania and internationally; why a brand\u2019s performance does not only depend on the number of markets it conquers, but also on which of them it manages to win and maintain the trust of consumers; and the value that a brand brings to a business, especially in a changing world where new technologies transform the way people discover, evaluate and choose products.<\/span><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14386 size-large\" src=\"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-1024x1024.jpeg\" alt=\"TRANSAVIA-GrowthCon-Cluj-1\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-1024x1024.jpeg 1024w, https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-300x300.jpeg 300w, https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-150x150.jpeg 150w, https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-768x768.jpeg 768w, https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1-12x12.jpeg 12w, https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/11\/TRANSAVIA-GrowthCon-Cluj-1.jpeg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 400;\">One idea remained at the center of the conversation and it will surely take root by the next edition: <\/span><b>The future does not belong to companies and brands that talk the most about their plans or values, but to those that can demonstrate consistently that they respect them.<\/b><\/p><p><span style=\"font-weight: 400;\">Congratulations to Robert Katai and the entire GrowthCon team for an event that brought up marketing approaches that were done properly, the decisions and execution behind the results!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De la r\u0103d\u0103cinile noastre din Transilvania la prezen\u021ba pe pie\u021bele interna\u021bionale din aproape 30 de \u021b\u0103ri, povestea TRANSAVIA \u0219i Fragedo arat\u0103 c\u0103 o afacere rom\u00e2neasc\u0103, f\u0103cut\u0103 a\u0219a cum trebuie, poate construi branduri care concureaz\u0103 \u0219i performeaz\u0103 dincolo de grani\u021be. Aceast\u0103 cre\u0219tere are la baz\u0103 calitatea constant\u0103, \u00een\u021belegerea consumatorilor, inova\u021bia relevant\u0103, un mix de marketing adaptat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[691,174],"tags":[],"class_list":["post-14396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenimente","category-noutati"],"acf":{"articol_recomandat":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TRANSAVIA la GrowthCon, \u00een Cluj-Napoca: cum c\u00e2\u0219tig\u0103 \u0219i p\u0103streaz\u0103 un brand rom\u00e2nesc \u00eencrederea consumatorilor dincolo de grani\u021be - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/transavia-at-growthcon-in-cluj-napoca-how-it-gains-and-maintains-a-romanian-brand-and-consumer-trust-beyond-borders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRANSAVIA la GrowthCon, \u00een Cluj-Napoca: cum c\u00e2\u0219tig\u0103 \u0219i p\u0103streaz\u0103 un brand rom\u00e2nesc \u00eencrederea consumatorilor dincolo de grani\u021be\" \/>\n<meta property=\"og:description\" content=\"De la r\u0103d\u0103cinile noastre din Transilvania la prezen\u021ba pe pie\u021bele interna\u021bionale din aproape 30 de \u021b\u0103ri, povestea TRANSAVIA \u0219i Fragedo arat\u0103 c\u0103 o afacere rom\u00e2neasc\u0103, f\u0103cut\u0103 a\u0219a cum trebuie, poate construi branduri care concureaz\u0103 \u0219i performeaz\u0103 dincolo de grani\u021be. 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