{"id":2549,"date":"2026-04-01T09:30:00","date_gmt":"2026-04-01T06:30:00","guid":{"rendered":"https:\/\/transavia.iviteb.com\/?p=2549"},"modified":"2026-06-15T05:17:58","modified_gmt":"2026-06-15T02:17:58","slug":"transavia-35-years","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/transavia-35-de-ani\/","title":{"rendered":"What is behind TRANSAVIA's 35 years of success"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2549\" class=\"elementor elementor-2549\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82b557 e-flex e-con-boxed e-con e-parent\" data-id=\"a82b557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcec44a elementor-widget elementor-widget-text-editor\" data-id=\"fcec44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em><span lang=\"RO\" xml:lang=\"RO\">April 1, 2026. S\u00e2ntimbru, Alba<\/span><\/em><\/strong><strong><span lang=\"RO\" xml:lang=\"RO\">.<a>\u00a0<\/a>TRANSAVIA marks 35 years of activity, during which time it has become one of the main contributors to Romania's economy and a benchmark in the food industry, through a business model built on integration, responsibility, and sustained investments.\u00a0<\/span><\/strong><\/p><p><span lang=\"RO\" xml:lang=\"RO\">Over the years, the company\u2014whose capital is 100% Romanian\u2014has consistently generated economic value, ranking among the largest contributors to the state budget in the agri-food sector through the taxes it pays on its annual profits. At the same time, TRANSAVIA provides stability for over 2,300 employees and their families, who enjoy secure incomes and salaries paid on time, without a single day\u2019s delay since the company\u2019s founding, thereby contributing directly to the development of the communities in which it operates.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">However, the company's impact extends beyond the economy. TRANSAVIA products are present on the tables of millions of families in Romania and 27 other countries, building, over time, a relationship based on trust and consistency.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">\u201e<em>For 35 years, TRANSAVIA has been anticipating market demands, actively contributing to the definition of future industry standards, and acting responsibly toward consumers, partners, and our people. It\u2019s not the visible things that make the difference\u2014it\u2019s the things done right, every time. This consistency is reflected in everything we do:\u00a0 in our integrated 100% business model\u2014from seed to table\u2014with our own facilities; in our ongoing investments in technology and sustainability; and in our long-standing partnerships, built on respect. All of this, together with the trust of millions of consumers who choose our products every day in stores, forms the foundation of our leadership position. We look ahead with the same sense of responsibility and rigor, continuing to invest in the development of our people and our company, in expanding our integrated model, and in solutions relevant to consumers today and tomorrow. Because the future is built just as it has always been: consistently, solidly, and with respect for doing things right\u2014together with the people\u2014our employees, partners, and communities\u2014who give meaning and continuity to this journey, and to whom we extend our thanks.<\/em>\u201d, declares\u00a0<strong>Ioan Popa, President and Founder of TRANSAVIA.<\/strong><\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">This journey is supported by a unique model in the region,\u00a0<em>100%\u2014an integrated process from bobbin to fork, with its own facilities,<\/em>\u00a0which allows complete control over the entire production chain and ensures consistent standards of quality and food safety, appreciated by consumers everywhere.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">The family business has continuously invested in modern technologies, sustainability, and efficiency, consolidating a model that responds to both current market demands and the need for long-term stability. The company's resilience is driven by a clear vision and consistent management strategy, supported by committed leadership in all its actions, as well as by relationships built over time, with honesty and mutual respect toward partners. In addition, the company's strength and stability, being one of the very few debt-free companies, contribute to its healthy growth through the consolidation of its market share in the country, expansion into new segments and other markets, all achieved through significant investments from the profits obtained.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">Because a leadership position is defined not only by the size of the company or its production capacity, TRANSAVIA has set safety and quality standards, shown that it is possible to be profitable and sustainable at the same time, thanks to its Zero Waste Policy, and has consistently brought to the market relevant products that meet the changing expectations of consumers and concretely support the company's mission to contribute to people's quality of life by providing sustainable, healthy, tasty, and safe food,\u00a0<em>from the bowl to the fork<\/em>.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">Gaining a leading position in the chicken meat market through the Fragedo brand\u2014and, above all, consolidating that position year after year\u2014has demonstrated TRANSAVIA\u2019s ability to remain relevant in a dynamic market. The secret to this success lies in the dedication of the team, which does things right every single day, coupled with significant and sustained investments in relevant innovations\u2014a direct response to consumers\u2019 real needs. From the 100% business model\u2014integrated with in-house facilities\u2014to the continuous evolution of its products, the company has consistently raised the market standard through best practices: the introduction of fresh, high-quality products with carefully controlled texture, precisely cut, and with an extended shelf life, ensuring that fresh chicken products are efficiently managed throughout the distribution chain. This bold move was supported by investments in advanced technologies, including modified atmosphere packaging.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">Innovation is also found in packaging and containers, developed to preserve freshness and meet current safety and sustainability requirements. At the same time, the portfolio has constantly evolved toward products adapted to the contemporary lifestyle. A good example is the recently launched Fragedo Crunch Your Lunch range of Schnitzel, Strips, and Bites, made from whole chicken breast tenderloin, ready to cook, with oat, multigrain, or buttermilk coatings, offering balanced, quick options that are easy to integrate into the daily diet. This ability to constantly bring consumers relevant products, aligned with the company's mission, is the source of TRANSAVIA\u2019s healthy growth and leadership.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">\u201e<em>For 35 years, TRANSAVIA has been a benchmark in the Romanian food industry not through promises made, but through respect, honesty, and consistency. We continue to invest in expanding production capacities, in sustainable technologies, in optimizing processes, and in expanding into new segments and markets to meet the increasingly high demands of consumers, consolidating our role in the communities where we operate and strengthening existing partnerships, while opening new areas of collaboration, following the same direction that has defined us from the beginning: things done the right way, that stand the test of time<\/em>\u201d, says\u00a0<strong>Theodora Popa-Liteanu, Vice President of TRANSAVIA.<\/strong><\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">The company announced at the end of last year the launch of a new strategic phase: expansion into the pet food segment, thus continuing its mission to offer safe and quality products for the non-verbal members of the family as well. This major new investment from own funds will support the consolidation of Romania's position as a global player and the promotion of Romanian pet products on international markets.<\/span><\/p><p><span lang=\"RO\" xml:lang=\"RO\">The 35th anniversary marks the solid journey and future-oriented investments that strengthen the model\u00a0<em>from the bowl to the fork<\/em>\u00a0now\u00a0<em>and at the bowl<\/em>, as well as TRANSAVIA's commitment to remain consistent in what defines the company, doing things the right way, things that matter and endure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>01 aprilie 2026. S\u00e2ntimbru, Alba.\u00a0TRANSAVIA marcheaz\u0103 35 de ani de activitate, timp \u00een care a devenit unul dintre principalii contributori la economia Rom\u00e2niei \u0219i un reper \u00een industria alimentar\u0103, printr-un model de business construit pe integrare, responsabilitate \u0219i investi\u021bii sus\u021binute.\u00a0 De-a lungul acestor ani, compania cu capital 100% rom\u00e2nesc a generat constant valoare economic\u0103, fiind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[174,178],"tags":[],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-presa"],"acf":{"articol_recomandat":false,"comunicat_newsroom":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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