{"id":2611,"date":"2025-11-11T09:57:00","date_gmt":"2025-11-11T07:57:00","guid":{"rendered":"https:\/\/transavia.iviteb.com\/?p=2611"},"modified":"2026-06-15T05:18:29","modified_gmt":"2026-06-15T02:18:29","slug":"transavia-announces-the-expansion-and-diversification-of-its-operations-by-adding-a-new-link-to-its-100-integrated-business-model-the-largest-pet-food-factory-in-the-country","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/transavia-anunta-extinderea-si-diversificarea-operatiunilor-prin-adaugarea-unei-noi-verigi-in-modelul-sau-de-afaceri-100-integrat-cea-mai-mare-fabrica-de-hrana-pentru-animale-de-companie-din-tara\/","title":{"rendered":"TRANSAVIA announces the expansion and diversification of its operations by adding a new component to its integrated 100% business model: the country's largest pet food factory"},"content":{"rendered":"\t\t
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11 noiembrie 2025. S\u00e2ntimbru, Alba<\/span><\/em><\/strong>.\u00a0<\/a><\/span><\/strong>TRANSAVIA<\/span><\/strong>,\u00a0liderul pie\u021bei de carne de pui din Rom\u00e2nia \u0219i una dintre cele mai reputate afaceri de familie cu capital 100% rom\u00e2nesc, \u00ee\u0219i extinde modelul unic de afaceri, complet integrat, cu facilit\u0103\u021bi proprii, prin ad\u0103ugarea unei noi linii de activitate: produc\u021bia de hran\u0103 pentru animale de companie. Noua divizie marcheaz\u0103 o etap\u0103 strategic\u0103 \u00een dezvoltarea companiei \u0219i completeaz\u0103 firesc modelul integrat care define\u0219te brandul TRANSAVIA, ad\u0103ug\u00e2nd o nou\u0103 dimensiune a sustenabilit\u0103\u021bii \u0219i valorific\u0103rii resurselor de la bob la furculi\u021b\u0103, acum \u201e\u0219i la bol<\/em>\u201d.<\/span><\/strong><\/p>

\u201e\u00cencepem o etap\u0103 strategic\u0103 important\u0103, care ne va permite s\u0103 ne continu\u0103m misiunea de a face lucrurile a\u0219a cum trebuie \u0219i de a oferi produse sigure \u0219i de calitate. Pentru noi, extinderea c\u0103tre hrana pentru animale de companie nu este o schimbare de direc\u021bie, ci o continuare fireasc\u0103 a modului nostru de a face lucrurile: corect, responsabil \u0219i cu grij\u0103 pentru tot ce ne \u00eenconjoar\u0103\u201d,<\/span><\/em>\u00a0<\/strong>spune\u00a0Ioan Popa, Pre\u0219edinte \u0219i Fondator TRANSAVIA.\u00a0<\/strong>\u201eAm ales dintotdeauna s\u0103 nu irosim nimic \u0219i s\u0103 transform\u0103m resursele \u00een valoare. Acum facem acela\u0219i lucru, oferind produse de \u00eenalt\u0103 calitate \u0219i pentru membrii necuv\u00e2nt\u0103tori ai familiilor, c\u0103ci noua verig\u0103 din modelul nostru de afacere integrat 100% ne permite s\u0103 ne asigur\u0103m c\u0103 toate p\u0103r\u021bile puiului sunt utilizate eficient, evit\u00e2nd producerea de de\u0219euri din sub-produse \u0219i reduc\u00e2nd risipa alimentar\u0103. Practic, p\u0103r\u021bile din pui care nu sunt preferate de consumatori sau nu sunt destinate consumului uman, dar care sunt perfect adecvate \u0219i nutritive pentru hrana animalelor, alaturi de alte ingrediente atent selectate, vor fi procesate pentru a crea hran\u0103 de calitate, nutritiv\u0103 \u0219i sigur\u0103 pentru c\u00e2ini \u0219i pisici.\u201d<\/em><\/span><\/p><\/blockquote>

Investi\u021bia record, \u00een valoare de\u00a0763 milioane de lei (150 de milioane de euro)<\/strong>, este realizat\u0103 integral din fonduri proprii, prin reinvestirea profitului generat de companie, fiind cea mai mare ini\u021biativ\u0103 antreprenorial\u0103 de acest tip din regiune. Cu o\u00a0suprafa\u021b\u0103 construit\u0103 de 65.000 mp<\/strong>\u00a0(echivalentul a 9 terenuri de fotbal la standard FIFA), noua fabric\u0103 va putea produce hran\u0103 suficient\u0103 pentru a hr\u0103ni anual peste\u00a011 milioane de c\u00e2ini \u0219i pisici<\/strong>, oferind o gam\u0103 variat\u0103 de\u00a0produse uscate \u0219i umede<\/strong>, formulate \u0219tiin\u021bific, de echipe de speciali\u0219ti, pentru a asigura nutri\u021bia optim\u0103 a animalelor de companie de toate v\u00e2rstele \u0219i rasele. Fabrica, amplasat\u0103 \u00een Ciugud, jude\u021bul Alba, \u00eentr-o zon\u0103 strategic\u0103, aproape de autostrada A10 (Sebe\u0219 \u2013 Turda), va fi\u00a0cea mai mare unitate de produc\u021bie de hran\u0103 pentru animale de companie din \u021bar\u0103 \u0219i una dintre cele mai mari \u0219i moderne din Europa<\/strong>. La \u00eenceptul anului viitor vom \u00eencepe instalarea echipamentelor, urm\u00e2nd apoi s\u0103 realiz\u0103m testarea liniilor \u0219i calibrarea proceselor pentru a demara produc\u021bia efectiv\u0103 \u00een\u00a0a doua jum\u0103tate a anului 2026<\/strong>.<\/span><\/p>

\u201eAceast\u0103 extindere nu este doar \u201eo investi\u021bie \u00eentr-o fabric\u0103\u201d, ci este o investi\u021bie \u00een viitorul sustenabil al unei economii care poate \u0219i trebuie s\u0103 produc\u0103 valoare la cel mai \u00eenalt nivel. Ne a\u0219tept\u0103m ca aceast\u0103 investi\u021bie TRANSAVIA s\u0103 genereze prosperitate durabil\u0103 la nivelul comunit\u0103\u021bilor locale, fiind un catalizator al dezvolt\u0103rii economice \u0219i sociale, prin stimularea afacerilor din zon\u0103, prin consolidarea unei re\u021bele de parteneri \u0219i furnizori locali \u0219i prin crearea de locuri de munc\u0103. La nivelul companiei, pe termen mediu, \u00een 2 – 3 ani de la \u00eenceperea v\u00e2nz\u0103rilor, ne dorim ca\u00a0s\u0103 cre\u0219tem EBITA de la peste 100 de milioane de euro \u00een prezent, la aproximativ 250 de milioane de euro<\/strong>, cu o contribu\u021bie semnificativ\u0103 a noii divizii\u201d,\u00a0<\/span><\/em>spune\u00a0<\/em>Ioan Popa, Pre\u0219edinte \u0219i Fondator TRANSAVIA.<\/strong><\/span><\/p><\/blockquote>

\u00a0<\/p>

Sustenabil\u0103 din design, cu amprent\u0103 ecologic\u0103 redus\u0103 \u0219i eficien\u021b\u0103 ridicat\u0103<\/span><\/strong><\/p>

Prin\u00a0Politica Zero Pierderi<\/em>, care define\u0219te opera\u021biunile TRANSAVIA, \u0219i noua fabric\u0103 de hran\u0103 pentru animale de companie va avea eficien\u021b\u0103 sporit\u0103, fiind complet automatizat\u0103, digitalizat\u0103 \u0219i robotizat\u0103. Platforma de produc\u021bie va beneficia de sisteme de recuperare a energiei, a aburului \u0219i a apei calde pentru optimizarea consumului energetic. Vor fi amplasate panouri fotovoltaice cu o putere total\u0103 instalat\u0103 de 12 MWp (echivalentul consumului anual de energie al circa 5.000 de gospod\u0103rii din Rom\u00e2nia) \u0219i sisteme de stocare pentru a maximiza utilizarea energiei verzi \u00een procesele de produc\u021bie. Fabrica va avea filtre ultraperformante \u0219i sta\u021bie proprie de epurare a apei. Toate manipul\u0103rile din fabric\u0103 vor fi realizate cu echipamente electrice, f\u0103r\u0103 emisii poluante.<\/span><\/p>

Noua fabric\u0103 TRANSAVIA va fi dotat\u0103 cu echipamente de ultim\u0103 genera\u021bie, care vor permite procese automatizate, monitorizare \u00een timp real, control strict al calit\u0103\u021bii \u0219i folosirea eficient\u0103 a resurselor pe \u00eentreg procesul tehnologic, astfel \u00eenc\u00e2t eficien\u021ba s\u0103 fie maximizat\u0103, iar amprenta de mediu s\u0103 fie c\u00e2t mai redus\u0103. Complet digitalizat\u0103, automatizat\u0103 \u0219i robotizat\u0103, fabrica va avea un flux continuu \u0219i automatizat, cu eficien\u021b\u0103 crescut\u0103 \u00een toate procesele (de la produc\u021bie, ambalare \u0219i logistic\u0103) \u0219i competitivitate la nivel interna\u021bional. Practic, linia va fi \u201ehr\u0103nit\u0103\u201d cu ce are nevoie (materie prim\u0103, ambalaje, etichete, cerneal\u0103 printare etc.), iar ea \u00ee\u0219i face treaba performant, p\u00e2n\u0103 la paletizare. Depozitul va fi, de asemenea, dotat cu tehnologie modern\u0103, av\u00e2nd automatiz\u0103ri avansate, p\u00e2n\u0103 la nivelul c\u0103rucioarelor care duc \u0219i aduc singure produsele din boxele alocate, f\u0103c\u00e2nd inclusiv inventarul.<\/span><\/p>

Aprovizionarea este g\u00e2ndit\u0103 pentru a asigura un lan\u021b c\u00e2t mai scurt, evit\u00e2nd transportul inutil. Astfel, vor fi maximizate sinergii cu activitatea de baz\u0103, asigur\u00e2nd materie prim\u0103 de calitate, proasp\u0103t\u0103, provenit\u0103 din procesarea puilor din fermele proprii \u0219i din proteine animale prelucrate, de \u00eenalt\u0103 calitate, produse \u00een cea mai mare fabric\u0103 de f\u0103inurile proteice din \u021bar\u0103, de\u021binut\u0103 de TRANSAVIA, precum \u0219i cereale cultivate de Divizia Vegetal\u0103 pe aproximativ 10.000 de hectare. \u00cen plus, pentru a cre\u0219te eficien\u021ba \u0219i independen\u021ba opera\u021bional\u0103, investi\u021bia include \u0219i o unitate proprie, complet automatizat\u0103, pentru produc\u021bia intern\u0103 de ambalaje metalice (conserve), integrat\u0103 \u00een fluxul tehnologic al fabricii.<\/span><\/p>

Prin aceast\u0103 investi\u021bie semnificativ\u0103, TRANSAVIA va contribui direct la bugetul de stat prin taxe \u0219i impozite \u0219i va sus\u021bine dezvoltarea comunit\u0103\u021bii, consolid\u00e2nd lan\u021burile economice locale, prin integrarea produc\u0103torilor din zon\u0103 \u00eentr-un ecosistem sustenabil \u0219i performant, compania fiind decis\u0103 s\u0103 sus\u021bin\u0103 produc\u0103torii locali cu ghidare \u0219i consultan\u021b\u0103 pentru a putea livra constant materie prim\u0103 la calitatea dorit\u0103, contribuind astfel la prosperitatea comunit\u0103\u021bilor locale.<\/span><\/p>

\u00cen acela\u0219i timp, proiectul va contribui at\u00e2t la rebalansarea deficitului comercial din sectorul agroalimentar, aduc\u00e2nd inova\u021bie, valoare local\u0103 \u0219i calitate \u00een sectorul hranei pentru animale de companie, un segment cu o valoare estimat\u0103, conform datelor Euromonitor 2024, la peste 1 miliard de euro \u0219i o cre\u0219tere de aproape 10% fa\u021b\u0103 de anul precedent.<\/span><\/p>

\u201eAm observat o cerere \u00een cre\u0219tere pentru produse de \u00eenalt\u0103 calitate \u00een acest sector, dar \u0219i o lips\u0103 a solu\u021biilor pentru produc\u021bie \u00een \u021bara noastr\u0103 \u0219i am considerat c\u0103 expertiza noastr\u0103 \u00een produc\u021bie \u0219i distribu\u021bie ne permite s\u0103 aducem o valoare semnificativ\u0103 pie\u021bei hranei pentru animale de companie. Investi\u021bia \u00een aceast\u0103 nou\u0103 fabric\u0103 reprezint\u0103 un pas strategic \u00een diversificarea opera\u021biunilor noastre, prin ad\u0103ugarea unei noi verigi interconectate \u00een modelul nostru de afacere integrat 100% \u0219i consolidarea pozi\u021biei noastre \u00een regiune. Ne dorim s\u0103 ajungem \u00een top 10 juc\u0103tori la nivel interna\u021bional, \u00een pia\u021ba hranei pentru animale de companie, men\u021bin\u00e2nd \u00een acela\u0219i timp standardele ridicate de calitate \u0219i sustenabilitate care definesc TRANSAVIA. Aceast\u0103 fabric\u0103 de ultim\u0103 genera\u021bie va avea, f\u0103r\u0103 \u00eendoial\u0103, un impact economic semnificativ pe termen lung, contribuind la consolidarea pozi\u021biei Rom\u00e2niei ca juc\u0103tor global \u0219i la promovarea pe pie\u021bele interna\u021bionale a produselor pentru animale de companie rom\u00e2ne\u0219ti de \u00eenalt\u0103 calitate, nutritive, gustoase \u0219i sustenabile\u201d,\u00a0<\/span><\/em>explic\u0103\u00a0Theodora Popa-Liteanu, Vicepre\u0219edinte TRANSAVIA.<\/em><\/strong><\/span><\/p><\/blockquote>

\u00a0<\/p>

\u201eF\u0103cut a\u0219a cum trebuie\u201d: de la familia noastr\u0103 pentru familia ta, pentru oameni \u0219i pentru animalele de companie<\/span><\/strong><\/p>

Noua linie de afaceri extinde promisiunea TRANSAVIA \u2013\u00a0F\u0103cut a\u0219a cum trebuie<\/em>\u00a0\u2013 \u0219i c\u0103tre membrii necuv\u00e2nt\u0103tori ai \u201efamiliei extinse\u201d. Cu peste 34 de ani de experien\u021b\u0103 \u00een industria alimentar\u0103, TRANSAVIA transfer\u0103 know-how-ul acumulat \u00een controlul calit\u0103\u021bii, siguran\u021bei \u0219i sustenabilit\u0103\u021bii c\u0103tre un nou segment de pia\u021b\u0103, urm\u0103rind s\u0103 redefineasc\u0103 standardele de produc\u021bie\u00a0end-to-end<\/em>\u00a0\u0219i pentru hrana pentru animale de companie. Produsele vor fi dezvoltate pe baze \u0219tiin\u021bifice, folosind ingrediente proaspete, de cea mai \u00eenalt\u0103 calitate, \u0219i vor fi adaptate cerin\u021belor nutri\u021bionale ale c\u00e2inilor \u0219i pisicilor pentru a asigura s\u0103n\u0103tatea \u0219i bun\u0103starea animalelor, respect\u00e2nd \u00eentru totul toate reglement\u0103rile \u00een vigoare la nivel european.<\/span><\/p>

\u201eOriunde apare marca TRANSAVIA, este o garan\u021bie pentru calitatea \u0219i siguran\u021ba produselor. Consumatorii no\u0219tri de pretutindeni au \u00eencredere c\u0103 ne \u021binem promisiunile \u0219i c\u0103 nu facem rabat de la aceste priorit\u0103\u021bi esen\u021biale pentru noi. \u0218i pentru acest nou segment vom implementa cele mai stricte standarde de control al calit\u0103\u021bii \u0219i siguran\u021bei alimentare, vom utiliza tehnologii avansate \u0219i procese riguroase de testare pentru a ne asigura c\u0103 fiecare produs respect\u0103 cele mai \u00eenalte standarde. La fel ca \u00een cazul afacerii care ne-a consacrat, vom pune mereu nevoile \u0219i preferin\u021bele consumatorilor (de aceast\u0103 dat\u0103 c\u0103\u021bei \u0219i pisici) \u0219i ale iubitorilor de animale, \u00een centrul tuturor ac\u021biunilor noastre de dezvoltare de produse. Acestea vor avea la baz\u0103 o abordare \u0219tiin\u021bific\u0103 pentru a asigura echilibrul optim \u00eentre nutri\u021bie \u0219i gust, men\u021bin\u00e2nd \u00een acela\u0219i timp standardele noastre ridicate de calitate. Suntem siguri c\u0103 membrii necuv\u00e2nt\u0103tori ai \u201efamiliei extinse\u201d, vor iubi noile produse la fel de mult cum oamenii iubesc produsele TRANSAVIA\u201d,\u00a0<\/em>explic\u0103\u00a0Theodora Popa-Liteanu, Vicepre\u0219edinte TRANSAVIA.<\/em><\/strong><\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TRANSAVIA este liderul pie\u021bei locale de carne de pui, fiind una dintre cele mai importante afaceri de familie, care de\u021bine \u0219i produce brandurile de\u00a0<\/span>carne de pui Fragedo<\/span><\/em>\u00a0\u0219i\u00a0<\/span>semipreparate pe baz\u0103 de carne pui Papane<\/span><\/em>. Cu capital 100% rom\u00e2nesc, compania este unul dintre cei mai mari contribuitori la buget \u0219i angajatori rom\u00e2ni, av\u00e2nd aproximativ 2.300 de angaja\u021bi. Este singurul mare produc\u0103tor din regiune care controleaz\u0103 \u00eentregul lan\u021b de produc\u021bie, de la cultivarea cerealelor p\u00e2n\u0103 la produsul finit livrat consumatorilor. To\u021bi puii provin exclusiv din fermele proprii (reproduc\u021bie, incuba\u021bie \u0219i cre\u0219tere) \u0219i sunt procesa\u021bi doar \u00een facilit\u0103\u021bile de\u021binute, asigur\u00e2nd trasabilitate complet\u0103 \u0219i standarde constante de calitate \u0219i siguran\u021b\u0103 deplin\u0103. \u00cen fiecare an, \u00een fermele localizate \u00een 8 jude\u021be, abatoarele \u0219i fabrica de procesare de\u021binute, afacerea de familie produce peste 120.000 de tone de carne de pui, respect\u00e2nd cele mai \u00eenalte standarde de calitate \u0219i siguran\u021b\u0103 alimentar\u0103, confirmate prin certific\u0103ri prestigioase interna\u021bionale. Aproximativ 30% din produc\u021bie este destinat\u0103 exportului \u00een state europene \u0219i pe alte pie\u021be interna\u021bionale. \u00cen cei peste 34 de ani de activitate, TRANSAVIA a investit constant \u00een modernizare \u0219i \u00een tehnologie de ultim\u0103 genera\u021bie \u0219i a adoptat inova\u021bia ca surs\u0103 de cre\u0219tere sustenabil\u0103 a business-ului \u0219i de predictibilitate pentru viitor.<\/span><\/p>

\u00cen Rom\u00e2nia sunt peste 4,2 milioane de c\u00e2ini (locul 9 \u00een Europa) \u0219i 4,4 milioane de pisici (locul 10 \u00een Europa)[1]. Euromonitor 2024 indic\u0103 faptul c\u0103 pia\u021ba de hran\u0103 de animale de companie din Rom\u00e2nia are trecut de 1 mld. EUR (4.929 mil RON), \u00een cre\u0219tere cu +9.7% vs 2023, cu o propor\u021bie de 63% din hran\u0103 c\u00e2ini \u0219i 37% pisici. Datele de pia\u021b\u0103 disponibile indic\u0103 faptul c\u0103 \u00een comer\u021bul modern, sub 3% din hrana de pisici \u0219i c\u00e2ini provine din Rom\u00e2nia.<\/span><\/p>

[1]<\/span>\u00a0Surs\u0103:\u00a0https:\/\/worldpopulationreview.com\/country-rankings\/pet-ownership-statistics-by-country<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

11 noiembrie 2025. S\u00e2ntimbru, Alba.\u00a0TRANSAVIA,\u00a0liderul pie\u021bei de carne de pui din Rom\u00e2nia \u0219i una dintre cele mai reputate afaceri de familie cu capital 100% rom\u00e2nesc, \u00ee\u0219i extinde modelul unic de afaceri, complet integrat, cu facilit\u0103\u021bi proprii, prin ad\u0103ugarea unei noi linii de activitate: produc\u021bia de hran\u0103 pentru animale de companie. Noua divizie marcheaz\u0103 o etap\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":2612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[174,178],"tags":[],"class_list":["post-2611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-presa"],"acf":{"articol_recomandat":false,"comunicat_newsroom":false},"yoast_head":"\nTRANSAVIA anun\u021b\u0103 extinderea \u0219i diversificarea opera\u021biunilor prin ad\u0103ugarea unei noi verigi \u00een modelul s\u0103u de afaceri 100% integrat: cea mai mare fabric\u0103 de hran\u0103 pentru animale de companie din \u021bar\u0103 - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/transavia-announces-the-expansion-and-diversification-of-its-operations-by-adding-a-new-link-to-its-100-integrated-business-model-the-largest-pet-food-factory-in-the-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRANSAVIA anun\u021b\u0103 extinderea \u0219i diversificarea opera\u021biunilor prin ad\u0103ugarea unei noi verigi \u00een modelul s\u0103u de afaceri 100% integrat: cea mai mare fabric\u0103 de hran\u0103 pentru animale de companie din \u021bar\u0103\" \/>\n<meta property=\"og:description\" content=\"11 noiembrie 2025. S\u00e2ntimbru, Alba.\u00a0TRANSAVIA,\u00a0liderul pie\u021bei de carne de pui din Rom\u00e2nia \u0219i una dintre cele mai reputate afaceri de familie cu capital 100% rom\u00e2nesc, \u00ee\u0219i extinde modelul unic de afaceri, complet integrat, cu facilit\u0103\u021bi proprii, prin ad\u0103ugarea unei noi linii de activitate: produc\u021bia de hran\u0103 pentru animale de companie. 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