{"id":6513,"date":"2024-02-26T10:26:00","date_gmt":"2024-02-26T08:26:00","guid":{"rendered":"https:\/\/transavia.iviteb.com\/?p=6513"},"modified":"2026-06-10T10:28:07","modified_gmt":"2026-06-10T07:28:07","slug":"the-leader-of-the-romanian-poultry-industry-expects-turnover-and-profit-to-double-by-2026","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/liderul-industriei-avicole-din-romania-se-asteapta-la-dublarea-cifrei-de-afaceri-si-a-profitului-pana-in-2026\/","title":{"rendered":"Romania's poultry industry leader expects turnover and profit to double by 2026"},"content":{"rendered":"<p><main><\/p>\n<p><b>Building on the momentum of the past three years and having successfully achieved its overall turnover and profit targets in the previous year, TRANSAVIA, the leader of the Romanian poultry market, announces the Solid Growth Acceleration Plan for the next 3 years, aiming to double its turnover and profit by 2026.<\/b><\/p>\n<p>Following the best year in the company's nearly 33-year history, with revenues of over 1 billion lei and a record profit for the sector, showing a positive evolution compared to the previous year, the largest poultry sector company in the country expects top results for the near future, as a natural continuation of sustained investments and success so far.<\/p>\n<p><i>\u201eWe always do what we say and say what we do. In recent years, during which we have all faced immense pressure caused by the pandemic, unprecedented inflation, and a global multi-crisis, we have managed to significantly increase our turnover and achieve record profits in the sector. And we have reached this top performance because we have a team of professionals who always do things exactly as they should be done, with very good results, proven by our market share and export success. We have products that Romanians and consumers everywhere trust, being natural, safe, and of the highest quality, with relevant, internationally prestigious certifications. We have discipline, demonstrated efficiency, and we have what many lack: vision, courage, and the necessary resources thanks to a healthy profit that grows year after year. We are probably the only company in the industry that has no debt and can invest massively from its own funds. Our plan reflects our vision and strength, and the results we have recorded so far support our ambition to double our business in the next 3 years.<\/i>\u201esay\u00a0<b>Dr. Eng. Ioan Popa, President and Founder of TRANSAVIA<\/b>.<\/p>\n<p><b>It's time for the leader of Romania's poultry industry to aim higher!<\/b><\/p>\n<p>The top-tier performance in the food industry achieved by the poultry industry leader is based on a disciplined approach that prioritizes customer trust and industry respect, massive and sustained investments, innovation, and honesty in communication and marketing. With a 100% integration of the entire production chain,\u00a0<i>from bean to fork,\u00a0<\/i>company<i>\u00a0<\/i>It maintains complete control over the safety and quality of the products it offers, as well as production costs, being the only producer in the region that exclusively raises, slaughters, and processes chickens originating from its own facilities. This powerful differentiator gives TRANSAVIA a distinct competitive advantage in the local and international poultry market, which has driven the consolidation of its market leadership position nationwide and the growth of exports, which account for approximately 30% of production.<\/p>\n<p><b>The plan<\/b>\u00a0<b>of Solid Growth Acceleration<\/b>\u00a0will not only bring significant benefits to TRANSAVIA, but will also have a positive impact on the Romanian economy as a whole, by creating jobs and strengthening Romania's image as a regional hub for the production and export of high-quality food products.<\/p>\n<p>\u201e<i>TRANSAVIA is a Romanian entrepreneurial company, founded immediately after the revolution in 1991, which has grown steadily and sustainably through its own strength and vision. At a time when the business world is subject to rapid transformations and growing pressures, we are taking a bold step toward the future, believing that it is time to aim higher. We rely on our reputation, synonymous with excellence, safety, and premium quality of chicken meat products, on respect for customers, employees, and partners, and on responsibility toward the environment and society. We are at the best possible moment to accelerate our development in order to become a major player in the European chicken meat market. Ultimately, TRANSAVIA's success will be measured not only in financial figures, but also in its contribution to the development of a more sustainable, responsible, and internationally appreciated Romanian food industry.,<\/i>\u00a0states\u00a0<b>Dr. Eng. Ioan Popa, President and Founder of TRANSAVIA.<\/b><\/p>\n<p><b>The Solid Growth Acceleration Plan provides for strong growth from high-yield projects<\/b><\/p>\n<p>After in 2023 TRANSAVIA commissioned a new processed product line that allows it to double its chicken meat processing capacity into value-added products, the company is fueling accelerated growth with the highest level of annual investments in its history, and in the sector as well. Thus, in 2024, the company will invest over 50 million euros from its own funds, supporting rapid development through high-yield projects in the modernization and expansion of production capacities. To this investment are added other planned growth vectors to support the doubling of turnover and profit in the next 3 years:<\/p>\n<ul>\n<li>the use of renewable energy accounting for 80\u2013100% of the energy required for production processes, generated by the photovoltaic panels and the high-efficiency cogeneration plant that were commissioned last year,<\/li>\n<li>digitization, streamlining, and optimization of the value chain through a circular approach in all activities\u201e<i>from bean to fork\u2026 and back\u201d<\/i>, reusing wherever possible every element resulting from the production processes,<\/li>\n<li>innovations and product portfolio expansion,<\/li>\n<li>conquering new segments and markets,<\/li>\n<li>acquisitions of new players from the country and from abroad.<\/li>\n<\/ul>\n<p>\u201e<i>We have entered a new stage of strategic growth, of transformation toward a higher level of performance and expansion by capitalizing on the competitive advantages we already have and the investments made in recent years, as well as by seizing new opportunities. In addition to the largest annual investments for the modernization and increase of production capacity, we have a series of contacts and negotiations underway regarding the acquisitions we desire, which we will discuss when we reach an agreement with our discussion partners and have the green light for completion<\/i>\u201d, underlines\u00a0<b>Dr. Eng. Ioan Popa, President and Founder of TRANSAVIA.<\/b><\/p>\n<p>The family-owned business with Romanian capital 100%, founded 33 years ago in the heart of Transylvania, is one of the largest contributors to the state budget thanks to the profits it generates each year, and a strategic employer that has created over 2,300 direct jobs. TRANSAVIA is the only poultry producer in Romania to have received GolbaG.A.P. Version 5.2 certification, the world\u2019s leading certification program that attests to the use of good agricultural practices on farms and in production facilities.<\/p>\n<p><\/main><\/p>","protected":false},"excerpt":{"rendered":"<p>Baz\u00e2ndu-se pe impulsul din ultimii trei ani \u0219i dup\u0103 ce a atins cu succes obiectivele generale de cifr\u0103 de afaceri \u0219i profit \u00een anul anterior, TRANSAVIA, liderul pie\u021bei de carne de pui din Rom\u00e2nia, anun\u021b\u0103 Planul de Accelerare a Cre\u0219terii Solide pentru urm\u0103torii 3 ani, cu o dublare a cifrei de afaceri \u0219i a profitului [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[174,178],"tags":[],"class_list":["post-6513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noutati","category-presa"],"acf":{"articol_recomandat":false,"comunicat_newsroom":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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