{"id":9708,"date":"2026-09-18T10:33:13","date_gmt":"2026-09-18T07:33:13","guid":{"rendered":"https:\/\/www.transavia.ro\/?p=9708"},"modified":"2026-11-09T15:50:32","modified_gmt":"2026-11-09T13:50:32","slug":"why-we-launch-new-products","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/de-ce-lansam-produse-noi\/","title":{"rendered":"Why we launch new products"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9708\" class=\"elementor elementor-9708\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf7d6e e-flex e-con-boxed e-con e-parent\" data-id=\"6bf7d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c8935 elementor-widget elementor-widget-text-editor\" data-id=\"37c8935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>The most important research is not done in a laboratory, but in people's kitchens<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 un moment pe care aproape orice familie \u00eel cunoa\u0219te: este ora \u0219ape seara, frigiderul este deschis, cineva \u00eentreab\u0103 \u201eCe m\u00e2nc\u0103m ast\u0103zi?\u201d, iar r\u0103spunsul \u00eent\u00e2rzie c\u00e2teva secunde. Nu pentru c\u0103 lipsesc ingredientele, ci pentru c\u0103 lipsesc timpul, inspira\u021bia sau pur \u0219i simplu energia de a g\u0103ti dup\u0103 o zi lung\u0103. Pentru mul\u021bi, acesta este doar un episod obi\u0219nuit din rutina zilnic\u0103. Pentru echipele care dezvolt\u0103 produse noi la TRANSAVIA, este \u00eenceputul unei \u00eentreb\u0103ri mult mai mari: <\/span><i><span style=\"font-weight: 400;\">cum s-au schimbat oamenii \u0219i cum trebuie s\u0103 se schimbe, odat\u0103 cu ei, produsele pe care le punem pe mas\u0103?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen ultimii ani, nu doar preferin\u021bele culinare au evoluat, ci \u0219i felul \u00een care tr\u0103im: g\u0103tim mai pu\u021bin, dar vrem s\u0103 m\u00e2nc\u0103m mai bine, c\u0103ut\u0103m ingrediente pe care le recunoa\u0219tem, dar \u0219i solu\u021bii care s\u0103 ne economiseasc\u0103 timp, suntem mai curio\u0219i, mai deschi\u0219i c\u0103tre gusturi noi, \u00eens\u0103 mai aten\u021bi ca niciodat\u0103 la ceea ce cump\u0103r\u0103m. Un produs alimentar nu mai este ales doar pentru pre\u021b sau pentru aspect. El trebuie s\u0103 r\u0103spund\u0103 unei nevoi reale din via\u021ba oamenilor \u0219i de aceea, la TRANSAVIA, dezvoltarea unui produs nou \u00eencepe rareori cu \u00eentrebarea \u201eCe am putea produce?\u201d. \u00cencepe, mai degrab\u0103, cu \u00eentrebarea \u201eCe problem\u0103 \u00eencerc\u0103m s\u0103 rezolv\u0103m?\u201d. Uneori r\u0103spunsul este lipsa timpului, alteori este dorin\u021ba de a \u00eencerca arome noi f\u0103r\u0103 a petrece ore \u00eentregi \u00een buc\u0103t\u0103rie. Alteori observ\u0103m c\u0103 familiile caut\u0103 por\u021bii potrivite pentru mai multe persoane sau produse care reduc risipa alimentar\u0103. Fiecare dintre aceste schimb\u0103ri spune ceva despre felul \u00een care evolueaz\u0103 via\u021ba de zi cu zi \u0219i devine un punct de plecare pentru echipele care lucreaz\u0103 la noi concepte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drumul p\u00e2n\u0103 la produsul final este \u00eens\u0103 mult mai lung dec\u00e2t pare. O idee este analizat\u0103 din perspectiva consumatorului, discutat\u0103 \u00eempreun\u0103 cu speciali\u0219ti \u00een produc\u021bie, tehnologie alimentar\u0103, calitate \u0219i siguran\u021ba alimentului, evaluat\u0103 din punctul de vedere al posibilit\u0103\u021bilor tehnologice \u0219i testat\u0103 p\u00e2n\u0103 c\u00e2nd toate detaliile, de la re\u021bet\u0103, gust, arom\u0103 \u0219i textur\u0103, p\u00e2n\u0103 la modul de preparare, ambalaj \u0219i valori nutri\u021bionale, func\u021bioneaz\u0103 \u00eempreun\u0103. Uneori sunt suficiente c\u00e2teva luni. Alteori sunt necesare zeci de variante \u0219i numeroase ajust\u0103ri \u00eenainte ca un produs s\u0103 fie considerat preg\u0103tit pentru lansare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modelul integrat TRANSAVIA ofer\u0103 un avantaj important \u00een acest proces. Pentru c\u0103 \u00eentregul lan\u021b de produc\u021bie, de la bob la furculi\u021b\u0103, este coordonat intern, echipele pot dezvolta produse noi av\u00e2nd control asupra fiec\u0103rei etape, chiar \u0219i atunci c\u00e2nd inspira\u021bia vine din afara companiei. Nicio re\u021bet\u0103 nu este creat\u0103 \u00een izolare. Pentru ingrediente precum condimentele, ierburile aromatice, marin\u0103rile sau acoperirile crocante colabor\u0103m cu parteneri specializa\u021bi din industria ingredientelor alimentare, care aduc expertiz\u0103 \u00een dezvoltarea aromelor \u0219i a texturilor. \u00cempreun\u0103 test\u0103m, ajust\u0103m \u0219i rafin\u0103m fiecare re\u021bet\u0103 p\u00e2n\u0103 c\u00e2nd aceasta r\u0103spunde at\u00e2t a\u0219tept\u0103rilor consumatorilor, c\u00e2t \u0219i standardelor TRANSAVIA privind calitatea, siguran\u021ba alimentar\u0103 \u0219i trasabilitatea. \u00cen fond, un produs nou este rezultatul unui dialog continuu \u00eentre ceea ce \u00ee\u0219i doresc consumatorii, ceea ce poate oferi tehnologia \u0219i ceea ce construim \u00eempreun\u0103 cu partenerii no\u0219tri de \u00eencredere. Poate tocmai de aceea, pentru noi, un produs nou nu este niciodat\u0103 doar o noutate pe raft, ci este r\u0103spunsul la o schimbare pe care am observat-o \u00een via\u021ba oamenilor. Dac\u0103 reu\u0219e\u0219te s\u0103 fac\u0103 o cin\u0103 mai simpl\u0103, s\u0103 aduc\u0103 un gust nou \u00een familie sau s\u0103 transforme \u00eentrebarea \u201eCe m\u00e2nc\u0103m ast\u0103zi?\u201d \u00eentr-o decizie luat\u0103 f\u0103r\u0103 stres, atunci \u00eenseamn\u0103 c\u0103 \u0219i-a \u00eendeplinit misiunea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen definitiv, oamenii nu a\u0219teapt\u0103 produse noi doar pentru c\u0103 sunt noi, ci le aleg atunci c\u00e2nd le fac via\u021ba pu\u021bin mai u\u0219oar\u0103, mesele mai bune \u0219i timpul petrecut \u00eempreun\u0103 mai valoros. Iar acesta este motivul pentru care TRANSAVIA continu\u0103 s\u0103 inoveze: nu pentru a umple rafturile cu mai multe produse, ci pentru a r\u0103m\u00e2ne relevant\u0103 \u00een via\u021ba oamenilor, care se schimb\u0103 \u00een fiecare zi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cea mai important\u0103 cercetare nu se face \u00eentr-un laborator, ci \u00een buc\u0103t\u0103ria oamenilor Exist\u0103 un moment pe care aproape orice familie \u00eel cunoa\u0219te: este ora \u0219ape seara, frigiderul este deschis, cineva \u00eentreab\u0103 \u201eCe m\u00e2nc\u0103m ast\u0103zi?\u201d, iar r\u0103spunsul \u00eent\u00e2rzie c\u00e2teva secunde. Nu pentru c\u0103 lipsesc ingredientele, ci pentru c\u0103 lipsesc timpul, inspira\u021bia sau pur \u0219i simplu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[659],"tags":[],"class_list":["post-9708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story-center"],"acf":{"articol_recomandat":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De ce lans\u0103m produse noi - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/why-we-launch-new-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce lans\u0103m produse noi\" \/>\n<meta property=\"og:description\" content=\"Cea mai important\u0103 cercetare nu se face \u00eentr-un laborator, ci \u00een buc\u0103t\u0103ria oamenilor Exist\u0103 un moment pe care aproape orice familie \u00eel cunoa\u0219te: este ora \u0219ape seara, frigiderul este deschis, cineva \u00eentreab\u0103 \u201eCe m\u00e2nc\u0103m ast\u0103zi?\u201d, iar r\u0103spunsul \u00eent\u00e2rzie c\u00e2teva secunde. Nu pentru c\u0103 lipsesc ingredientele, ci pentru c\u0103 lipsesc timpul, inspira\u021bia sau pur \u0219i simplu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.transavia.ro\/en\/why-we-launch-new-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Transavia\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-18T07:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T13:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TRANSAVIA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TRANSAVIA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/\"},\"author\":{\"name\":\"TRANSAVIA\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#\\\/schema\\\/person\\\/f76f9f0ae48f3ca36225daddf7d3dd0a\"},\"headline\":\"De ce lans\u0103m produse noi\",\"datePublished\":\"2026-09-18T07:33:13+00:00\",\"dateModified\":\"2026-11-09T13:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/\"},\"wordCount\":729,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/De-ce-lansam-produse-noi-1.jpg\",\"articleSection\":[\"Story center\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/\",\"url\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/\",\"name\":\"De ce lans\u0103m produse noi - Transavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/De-ce-lansam-produse-noi-1.jpg\",\"datePublished\":\"2026-09-18T07:33:13+00:00\",\"dateModified\":\"2026-11-09T13:50:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/De-ce-lansam-produse-noi-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/De-ce-lansam-produse-noi-1.jpg\",\"width\":1780,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/de-ce-lansam-produse-noi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.transavia.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De ce lans\u0103m produse noi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.transavia.ro\\\/\",\"name\":\"Transavia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.transavia.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#organization\",\"name\":\"Transavia\",\"url\":\"https:\\\/\\\/www.transavia.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo-transavia.svg\",\"contentUrl\":\"https:\\\/\\\/www.transavia.ro\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo-transavia.svg\",\"width\":164,\"height\":50,\"caption\":\"Transavia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.transavia.ro\\\/#\\\/schema\\\/person\\\/f76f9f0ae48f3ca36225daddf7d3dd0a\",\"name\":\"TRANSAVIA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g\",\"caption\":\"TRANSAVIA\"},\"sameAs\":[\"https:\\\/\\\/www.transavia.ro\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why we launch new products - Transavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.transavia.ro\/en\/why-we-launch-new-products\/","og_locale":"en_US","og_type":"article","og_title":"De ce lans\u0103m produse noi","og_description":"Cea mai important\u0103 cercetare nu se face \u00eentr-un laborator, ci \u00een buc\u0103t\u0103ria oamenilor Exist\u0103 un moment pe care aproape orice familie \u00eel cunoa\u0219te: este ora \u0219ape seara, frigiderul este deschis, cineva \u00eentreab\u0103 \u201eCe m\u00e2nc\u0103m ast\u0103zi?\u201d, iar r\u0103spunsul \u00eent\u00e2rzie c\u00e2teva secunde. Nu pentru c\u0103 lipsesc ingredientele, ci pentru c\u0103 lipsesc timpul, inspira\u021bia sau pur \u0219i simplu [&hellip;]","og_url":"https:\/\/www.transavia.ro\/en\/why-we-launch-new-products\/","og_site_name":"Transavia","article_published_time":"2026-09-18T07:33:13+00:00","article_modified_time":"2026-11-09T13:50:32+00:00","og_image":[{"width":1780,"height":1000,"url":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg","type":"image\/jpeg"}],"author":"TRANSAVIA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"TRANSAVIA","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#article","isPartOf":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/"},"author":{"name":"TRANSAVIA","@id":"https:\/\/www.transavia.ro\/#\/schema\/person\/f76f9f0ae48f3ca36225daddf7d3dd0a"},"headline":"De ce lans\u0103m produse noi","datePublished":"2026-09-18T07:33:13+00:00","dateModified":"2026-11-09T13:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/"},"wordCount":729,"commentCount":0,"publisher":{"@id":"https:\/\/www.transavia.ro\/#organization"},"image":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg","articleSection":["Story center"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/","url":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/","name":"Why we launch new products - Transavia","isPartOf":{"@id":"https:\/\/www.transavia.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#primaryimage"},"image":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg","datePublished":"2026-09-18T07:33:13+00:00","dateModified":"2026-11-09T13:50:32+00:00","breadcrumb":{"@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#primaryimage","url":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg","contentUrl":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/07\/De-ce-lansam-produse-noi-1.jpg","width":1780,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/www.transavia.ro\/de-ce-lansam-produse-noi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.transavia.ro\/"},{"@type":"ListItem","position":2,"name":"De ce lans\u0103m produse noi"}]},{"@type":"WebSite","@id":"https:\/\/www.transavia.ro\/#website","url":"https:\/\/www.transavia.ro\/","name":"Transavia","description":"","publisher":{"@id":"https:\/\/www.transavia.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.transavia.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.transavia.ro\/#organization","name":"Transavia","url":"https:\/\/www.transavia.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.transavia.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/05\/logo-transavia.svg","contentUrl":"https:\/\/www.transavia.ro\/wp-content\/uploads\/2026\/05\/logo-transavia.svg","width":164,"height":50,"caption":"Transavia"},"image":{"@id":"https:\/\/www.transavia.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.transavia.ro\/#\/schema\/person\/f76f9f0ae48f3ca36225daddf7d3dd0a","name":"TRANSAVIA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ef0c2143bc8b17a962bebc655f6864731763a7f70c77d3ca29f4924675037a9?s=96&d=mm&r=g","caption":"TRANSAVIA"},"sameAs":["https:\/\/www.transavia.ro"]}]}},"_links":{"self":[{"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/posts\/9708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/comments?post=9708"}],"version-history":[{"count":8,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/posts\/9708\/revisions"}],"predecessor-version":[{"id":13145,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/posts\/9708\/revisions\/13145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/media\/14684"}],"wp:attachment":[{"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/media?parent=9708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/categories?post=9708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transavia.ro\/en\/wp-json\/wp\/v2\/tags?post=9708"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}