{"id":9731,"date":"2026-09-18T10:33:12","date_gmt":"2026-09-18T07:33:12","guid":{"rendered":"https:\/\/www.transavia.ro\/?p=9731"},"modified":"2026-10-02T20:09:20","modified_gmt":"2026-10-02T17:09:20","slug":"how-do-we-identify-trends","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/cum-identificam-trendurile\/","title":{"rendered":"How we identify trends"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9731\" class=\"elementor elementor-9731\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4366f9b e-flex e-con-boxed e-con e-parent\" data-id=\"4366f9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e16f1d elementor-widget elementor-widget-text-editor\" data-id=\"6e16f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Why the future of a category often starts with a question asked over dinner<\/b><\/p><p><span style=\"font-weight: 400;\">A few years ago, few Romanians talked about air fryers. Today, millions of people are looking for recipes adapted for this cooking method. The same thing happened with ready-to-cook meals in just a few minutes, with flavors inspired by cuisines around the world or with generous portions for family meals. Food habits don\u2019t change overnight, but when you look closely, the first signs always appear. This is one of the most interesting things in the food industry<\/span><i><span style=\"font-weight: 400;\">Trends don\u2019t start in factories or in supermarkets<\/span><\/i><span style=\"font-weight: 400;\">, They start in kitchens, in restaurants, in conversations between people, in the way they organize their day and in the decisions they make when time becomes more valuable than the perfect recipe.<\/span><\/p><p><span style=\"font-weight: 400;\">That is why at TRANSAVIA, identifying a new trend does not mean following a list of predictions published at the beginning of each year; it is rather an effort to understand in advance how people\u2019s lives are changing and what these changes mean for their daily meals. Sometimes the answers come from market studies and consumer behavior research, other times they arise in direct discussions with families, product testing, or feedback received after the launch of a new range. Our teams constantly monitor how consumer preferences evolve, as well as broader societal changes: the pace of life, the focus on health, the interest in new culinary experiences, or the way technology changes the way we cook.<\/span><\/p><p><span style=\"font-weight: 400;\">Equally important are the signals coming from outside the home. Restaurants, cafes and professional kitchens are often the places where the first combinations of ingredients, the first culinary influences and the first changes in taste emerge, which a few years later end up in the home menus. The TRANSAVIA teams closely monitor developments in the HoReCa sector, participate in international trade fairs, discuss with specialized partners and suppliers, and analyze markets in which certain trends have already begun to take shape.<\/span><\/p><p><span style=\"font-weight: 400;\">However, no single signal is enough to justify the development of a new product. A trend becomes relevant only when it is confirmed from multiple directions. If what the studies show is supported by what retailers observe, what restaurants propose, and what consumers say, then the real question begins: <\/span><i><span style=\"font-weight: 400;\">is this a temporary change or one that will remain?<\/span><\/i><span style=\"font-weight: 400;\"> The integrated TRANSAVIA model allows these responses to be quickly transformed into concrete solutions. Because product development, production, quality control, and relationships with partners are connected, ideas can be analyzed, tested, and refined at a pace that maintains the same standard of quality and food safety.<\/span><\/p><p><span style=\"font-weight: 400;\">Perhaps this is, in fact, the most important thing about trends when setting the tone in the market: they are not followed because they are fashionable or transformed into products just because they appear in international reports. They are filtered through a much simpler question: <\/span><i><span style=\"font-weight: 400;\">Will this idea make people's lives easier, their meals better, or their choices more appropriate?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Every new product contains, first and foremost, hundreds of pages of research, dozens of conversations and countless observations about the way we live. As a market leader, you know for sure that before you can predict the future of a category, you must very well understand the present of the people who build it day by day.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De ce viitorul unei categorii \u00eencepe, de multe ori, cu o \u00eentrebare pus\u0103 la cin\u0103 \u00cen urm\u0103 cu c\u00e2\u021biva ani, pu\u021bini rom\u00e2ni vorbeau despre air fryer. Ast\u0103zi, milioane de oameni caut\u0103 re\u021bete adaptate pentru acest mod de g\u0103tire. La fel s-a \u00eent\u00e2mplat cu mesele gata de preparare \u00een c\u00e2teva minute, cu aromele inspirate din buc\u0103t\u0103riile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[659],"tags":[],"class_list":["post-9731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story-center"],"acf":{"articol_recomandat":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cum identific\u0103m trendurile - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/how-do-we-identify-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum identific\u0103m trendurile\" \/>\n<meta property=\"og:description\" content=\"De ce viitorul unei categorii \u00eencepe, de multe ori, cu o \u00eentrebare pus\u0103 la cin\u0103 \u00cen urm\u0103 cu c\u00e2\u021biva ani, pu\u021bini rom\u00e2ni vorbeau despre air fryer. 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