{"id":9736,"date":"2026-09-18T10:33:12","date_gmt":"2026-09-18T07:33:12","guid":{"rendered":"https:\/\/www.transavia.ro\/?p=9736"},"modified":"2026-11-13T10:50:06","modified_gmt":"2026-11-13T08:50:06","slug":"cum-se-face-exportul-la-transvia","status":"publish","type":"post","link":"https:\/\/www.transavia.ro\/en\/cum-se-face-exportul-la-transvia\/","title":{"rendered":"Cum se face exportul la TRANSVIA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9736\" class=\"elementor elementor-9736\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0740080 e-flex e-con-boxed e-con e-parent\" data-id=\"0740080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407ebc2 elementor-widget elementor-widget-text-editor\" data-id=\"407ebc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>How the same quality travels in almost 30 countries<\/b><\/p><p><span style=\"font-weight: 400;\">Dac\u0103 ai deschide, \u00een aceea\u0219i zi, vitrina frigorific\u0103 a unui supermarket din Bucure\u0219ti, Sofia, Atena sau Milano, ai putea g\u0103si acela\u0219i produs de calitate, din carne de pui provenit\u0103 din acelea\u0219i ferme \u0219i din acela\u0219i lan\u021b de produc\u021bie 100% integrat de la bob la furculi\u021b\u0103. Drumul p\u00e2n\u0103 acolo este \u00eens\u0103 mult mai complicat dec\u00e2t pare.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cen lumea alimentelor proaspete, exportul nu \u00eenseamn\u0103 doar s\u0103 mu\u021bi un produs dintr-o \u021bar\u0103 \u00een alta, ci \u00eenseamn\u0103 s\u0103 te asiguri de fiecare dac\u0103 c\u0103 ajunge \u00een aceea\u0219i stare de calitate \u00een care a plecat, indiferent dac\u0103 destina\u021bia este la c\u00e2teva sute sau la c\u00e2teva mii de kilometri distan\u021b\u0103. \u00censeamn\u0103 s\u0103 respec\u021bi legisla\u021bii diferite, s\u0103 etichetezi \u00een limbi diferite \u0219i, uneori, s\u0103 r\u0103spunzi unor obiceiuri culinare complet diferite.<\/span><\/p><p><span style=\"font-weight: 400;\">Pentru echipa de export TRANSAVIA, o comand\u0103 \u00eencepe cu mult \u00eenainte ca primul camion s\u0103 porneasc\u0103 la drum. Uneori \u00eencepe cu o conversa\u021bie purtat\u0103 la unul dintre marile t\u00e2rguri interna\u021bionale dedicate industriei alimentare, precum ANUGA sau IFE, acolo unde produc\u0103tori \u0219i retaileri din \u00eentreaga lume nu discut\u0103 doar despre produse, ci \u0219i despre \u00eencredere. \u00cen aceast\u0103 industrie, un contract se construie\u0219te rareori dup\u0103 o singur\u0103 \u00eent\u00e2lnire, \u00een spatele fiec\u0103rui nou parteneriat fiind luni sau chiar ani de discu\u021bii, audituri, verific\u0103ri \u0219i vizite reciproce. Abia dup\u0103 aceea \u00eencepe partea invizibil\u0103 pentru consumator.<\/span><\/p><p><span style=\"font-weight: 400;\">Acela\u0219i produs trebuie <\/span><i><span style=\"font-weight: 400;\">s\u0103 vorbeasc\u0103 limba fiec\u0103rei \u021b\u0103ri<\/span><\/i><span style=\"font-weight: 400;\"> \u00een care ajunge. Nu doar la propriu, prin etichete traduse \u0219i adaptate legisla\u021biei locale, ci \u0219i prin informa\u021biile pe care fiecare pia\u021b\u0103 le solicit\u0103, prin modul \u00een care sunt prezentate ingredientele, valorile nutri\u021bionale sau instruc\u021biunile de utilizare. Uneori diferen\u021bele sunt aproape imperceptibile. Alteori, ele schimb\u0103 complet felul \u00een care un produs este preg\u0103tit pentru raft.<\/span><\/p><p><span style=\"font-weight: 400;\">Exist\u0103 apoi o alt\u0103 provocare, poate \u0219i mai pu\u021bin vizibil\u0103: <\/span><i><span style=\"font-weight: 400;\">preferin\u021bele consumatorilor<\/span><\/i><span style=\"font-weight: 400;\">. Aceea\u0219i carne de pui ajunge \u00een buc\u0103t\u0103rii foarte diferite. \u00cen Europa sunt apreciate anumite piese anatomice \u0219i metode de preparare ori preferin\u021be de gust, mai ales pentru produsele gata de g\u0103tit, \u00een timp ce pie\u021be de pe alte continente caut\u0103 produse \u0219i gramaje diferite. Echipa de export trebuie s\u0103 \u00een\u021beleag\u0103 aceste diferen\u021be f\u0103r\u0103 a modifica ceea ce define\u0219te produsul: calitatea.<\/span><\/p><p><span style=\"font-weight: 400;\">Iar apoi \u00eencepe c\u0103l\u0103toria propriu-zis\u0103! Din momentul \u00een care produsele p\u0103r\u0103sesc depozitul TRANSAVIA, timpul \u0219i temperatura devin cele mai importante coordonate ale drumului. Lan\u021bul frigorific trebuie men\u021binut f\u0103r\u0103 \u00eentrerupere, fiecare etap\u0103 logistic\u0103 fiind planificat\u0103 astfel \u00eenc\u00e2t produsul s\u0103 ajung\u0103 \u00een acelea\u0219i condi\u021bii \u00een care a fost expediat. \u00cen industria alimentar\u0103, distan\u021ba nu se m\u0103soar\u0103 doar \u00een kilometri, ci \u0219i \u00een capacitatea de a p\u0103stra neschimbat\u0103 calitatea pe tot parcursul drumului.<\/span><\/p><p><span style=\"font-weight: 400;\">Ast\u0103zi, la mai bine de 20 de ani de la primul export, produsele TRANSAVIA ajung \u00een aproximativ 30 de \u021b\u0103ri, de la state ale Uniunii Europene p\u00e2n\u0103 la pie\u021be din Africa, unde consumatorii le pot g\u0103si sub brandurile <\/span><i><span style=\"font-weight: 400;\">Fragedo<\/span><\/i><span style=\"font-weight: 400;\"> sau Transavia Farms pe rafturile unor mari lan\u021buri comerciale.<\/span><\/p><p><span style=\"font-weight: 400;\">Privit din exterior, exportul pare o succesiune de camioane, documente \u0219i destina\u021bii. \u00cen realitate, el este un exerci\u021biu continuu de adaptare. Fiecare \u021bar\u0103 are propriile reguli, propriile preferin\u021be \u0219i propriul mod de a privi hrana. Provocarea nu este s\u0103 schimbi produsul pentru fiecare pia\u021b\u0103, ci s\u0103 faci ca aceea\u0219i promisiune de calitate s\u0103 ajung\u0103 intact\u0103, indiferent unde se opre\u0219te c\u0103l\u0103toria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cum c\u0103l\u0103tore\u0219te aceea\u0219i calitate \u00een aproape 30 de \u021b\u0103ri Dac\u0103 ai deschide, \u00een aceea\u0219i zi, vitrina frigorific\u0103 a unui supermarket din Bucure\u0219ti, Sofia, Atena sau Milano, ai putea g\u0103si acela\u0219i produs de calitate, din carne de pui provenit\u0103 din acelea\u0219i ferme \u0219i din acela\u0219i lan\u021b de produc\u021bie 100% integrat de la bob la furculi\u021b\u0103. Drumul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","search_extra_elementor_templates":""},"categories":[659],"tags":[],"class_list":["post-9736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story-center"],"acf":{"articol_recomandat":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cum se face exportul la TRANSVIA - Transavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transavia.ro\/en\/cum-se-face-exportul-la-transvia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum se face exportul la TRANSVIA\" \/>\n<meta property=\"og:description\" content=\"Cum c\u0103l\u0103tore\u0219te aceea\u0219i calitate \u00een aproape 30 de \u021b\u0103ri Dac\u0103 ai deschide, \u00een aceea\u0219i zi, vitrina frigorific\u0103 a unui supermarket din Bucure\u0219ti, Sofia, Atena sau Milano, ai putea g\u0103si acela\u0219i produs de calitate, din carne de pui provenit\u0103 din acelea\u0219i ferme \u0219i din acela\u0219i lan\u021b de produc\u021bie 100% integrat de la bob la furculi\u021b\u0103. 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