TRANSAVIA is an elite Romanian producer with over 35 years of expertise, contributing to the quality of life by providing nutritious, safe, high-quality, and tasty food for as many people and their companions as possible, while supporting community development and a more sustainable world. Everything, from grain to fork and bowl, consistently, with care for people, the environment, and animals.
Because leadership is defined not only by company size or production capacity, TRANSAVIA has set standards for safety and quality, has shown that it is possible to be profitable and sustainable at the same time, and has constantly brought to the market relevant products that meet the changing expectations of consumers and concretely support the company's mission.
This mission has defined us since TRANSAVIA's founding in 1991. We are a family business guided by values, vision, and responsibility, people-oriented, and focused on quality food and well-being. With iconic brands, we accompany every moment of the day: from breakfast to dinner, for the entire family, including pets.
TRANSAVIA uses food as a force for good in the world, putting people first in everything it does. This belief fuels our desire to do everything right, to use our resources and expertise to contribute to a good future for all.
The story of the TRANSAVIA name stems from its roots: TRANS comes from Transylvania, the place where it all began, AVI from avian, and A from Alba. It is the name chosen by founder Dr. Eng. Ioan Popa to simply state where we come from and what we do.
The TRANSAVIA logo reflects the simplicity and trust built over time: a clean, easily recognizable symbol that conveys care, safety, and consistency. The intense red speaks of energy, passion, and commitment—a force that sets things in motion day by day. White brings balance and clarity, suggesting transparency, honesty, fairness, and respect for people and for every action. The iconic shape, inspired by the gentle lines of the Transylvanian hills, anchors the brand in its place of origin: a space of tradition, yet also of continuity. The fluid curves suggest naturalness and care for every stage of the process, and the central, stylized symbol evokes the idea of protection and responsibility.
A simple and direct beginning: an in-house logo, more functional than expressive. The chosen font, Futura, has spoken ever since of a forward-looking vision, of construction and confidence in what lies ahead. The symbol becomes a stable landmark, even if the story is just beginning to take shape.
First visible refinement. The design becomes more thoughtful, more visual, a sign that the brand is beginning to „look at itself” from the outside as well. This is the moment when the iconic image becomes more clearly defined: a subtly suggested rooster's comb, integrated into the smooth lines of the Transylvanian hills, anchoring the identity in origin and symbol.
Evolution that brings coherence and warmth. The idea of a system and an identity that supports a growing business emerges. It is the transition from „we are here” to „we know who we are” and „what we do,” and „All the best” becomes the direct expression of this promise: a simple, human message that brings the brand closer to people.
The shape becomes iconic. Simplified, secure, instantly recognizable. It is the expression of a mature brand that no longer needs to explain too much. The symbol concentrates the essentials: safety, care, and assumed origins, into a clear and memorable sign.
Ever since 1991, the TRANSAVIA foundation has been a solid one, built on sound human values and principles that put people first: from the way we greet each other in the morning, to the care with which we do our jobs right, from the relationships naturally formed over time with our partners, to the respect for those who choose us, day after day, in stores. This is how we grew, without shortcuts, learning from every step. And this is how we move forward: dedicated, attentive, and honest in everything we do. We grow naturally, at the right pace, without compromises, building for the long term with vision and passion, keeping close what defines us: trust, consistency, and respect for every choice made by those who give us a place at their table.
We are a family business where we do everything exactly right, from bean to fork and bowl, and our strengths keep us at the top of the industry: our people, our guiding principles, our unique business model, healthy growth, efficient resource management, constant investments, research and innovation, sustainability, and the drive to learn and do even better.
The longevity, solidity and strength of the TRANSAVIA company are largely due to the seriousness with which we treat our employees and partners and to the fact that we have always clearly understood and anticipated consumers' needs for quality, healthy, sustainable products. We have combined these things with our passion for quality and our ability to organize, adapt and innovate.
Our foundation has remained unchanged from the very beginning and reflects fairness, honesty, respect, and care for people, the environment, animals, and the communities in which we operate. We are a company with a very good reputation, earned over time through honest actions, respect, and dedication. We keep our promises day by day and we take pride in the trust that consumers, business partners, the media, and current and future employees place in us.
We believe it is normal to apply healthy family values to business in order to have a healthy business. The journey from family values to business values is natural. And yet, how many actually make it?
We guarantee the origin of our products, as we are the only producer that raises, rears, and processes absolutely all of our chickens in our own facilities. Our vertically integrated 100% production chain—from grain to table—with our own facilities, is directly managed and includes everything: breeding, hatching, and broiler farms; the cultivation of grains and sunflowers for chicken feed, which we scientifically formulate at our compound feed mill; slaughterhouses and a processing plant; and a fleet for transporting raw materials and finished products. All of this is supported by our own laboratories, where we constantly monitor product quality and safety, assess the birds’ welfare, and analyze feed and raw materials.
Starting in 2025, we began expanding this chain into the pet food sector as well, where we can responsibly utilize chicken parts that are not intended for human consumption or are less preferred. We complement this with quality raw materials from partners carefully chosen based on the „local and quality” principle. Thus, we make better use of resources, maintain the same standard of control and transparency, and support the development of local communities.
We reinvest the profit we generate year after year into what helps us do things even better.
We base our growth on real demand, listening carefully to people and adapting to what matters to them.
TRANSAVIA products are appreciated internationally, reaching the tables of consumers in nearly 30 countries.
Balance is the key, from everyday meals to festive moments and family needs.
The objective is clear: better, safer products that are more adapted to today's lifestyle.
We say what we do and we do what we say. We communicate the way we work: openly and responsibly.
We know it's easy to look sustainable, but it's hard to be sustainable.
We view the process as a closed loop in which nothing is lost: we recover over 99% of the output.
We communicate openly about our practices, policies, and standards.
We believe that a community grows when the people in it are supported to develop.
The TRANSAVIA story would not have come this far without each and every one of our colleagues who have joined us.
Learn more about Careers at TRANSAVIA
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The TRANSAVIA story began in 1991 and would not have gotten this far if each of the colleagues who joined us had not found in the company a stable job where they could develop both professionally and personally, be themselves, and be proud of their contribution. For us, „family” is an essential value, because we believe that together, as a family, we can get involved, develop, and grow better and more beautifully.
We are delighted to have colleagues as part of the TRANSAVIA family who have dedicated 35, 30, 25, 20, or 10 years to this journey. Equally, we cherish our new colleagues, whose enthusiasm and dedication inspire us all.
We know that we receive trust from our employees and that we must offer them trust and support. That is why, at TRANSAVIA, people are appreciated for their professionalism, fairness, passion, and the values they live by every day. We are proud of the fact that people feel safe, develop, and contribute through diversity, and we know that these things will help us achieve our ambition of being a Top Employer in Romania.
We are preparing a dedicated space for your professional journey at TRANSAVIA, available soon.
We believe that a community grows when the people in it are supported in their development. That’s why we get involved where we can make a real difference: in education, health, sports, and initiatives that bring people together. We support the development of young people by giving them access to hands-on experiences and role models they can look up to, and we work closely with schools and universities that are shaping the future. At the same time, we get involved in projects that encourage a healthy lifestyle and support people in need, making a tangible difference wherever help is needed.
We believe in partnerships built over time, in dialogue and in shared responsibility. For us, involvement is a constant commitment to be close to the communities where we live and work.
We're creating a space dedicated to our projects that make a positive impact, which you'll be able to explore soon.
The concern we have had for many years to reduce the environmental impact as much as possible and to contribute to the quality of life of consumers and communities is proven. We communicate openly about our practices, policies, and standards, providing detailed information about the origin and quality of our products, being the first company in the sector to have published Sustainability Reports since 2019, in accordance with GRI and ESRS standards.
We have raised the bar for sustainability in the food sector, as we are the only Romanian company to have adopted the standards required to become a co-signatory of the EU Code of Conduct on Responsible Business and Marketing Practices in the Food Sector.
Browse our sustainability reports!
Everything we do must be efficient, and this means both business profitability and care for the environment, animals, and people. For us, sustainability is extremely important in everything we do day by day, and that is why we strive for ZERO waste. Thus, every employee is aware of this aspect and acts to avoid any kind of waste throughout the entire production chain.
We view the process as a closed-loop system where nothing is wasted: we recover over 99% of what results from our activity. Simply put, what appears in a previous stage is carefully treated and transformed into a useful resource in subsequent stages, so that we use everything as efficiently as possible.
Learn more in our sustainability reports!
We care about the environment and what the future will look like for all generations to come. What impact will our actions have on them? That is why we are proud and motivated to be part of a company that puts sustainability at the heart of its business.
We know that it is easy to look sustainable, but it is hard to be sustainable. Through all the actions we take, we are pointing the way our industry must go, transforming mentalities to act efficiently from an economic and environmental standpoint, while reducing pollution and producing sustainable food.
The consistent quality and exceptional taste of our products support our company’s vision of providing a high standard of nutrition, both here and wherever our products are sold. We say what we do, and we do what we say. We communicate the way we work: openly and responsibly. We believe in marketing that respects people and their choices. In everything we say, we choose moderation. We don’t seek quick reactions, but rather trust built over time. We carefully consider the impact of every message and take responsibility for communicating in a balanced way, without pressure. Our labels are clear, honest, simple, verifiable, and free of gimmicks. And when it comes to children, we protect them and stand by parents: with accurate information, safe products, and genuine care for balance in everyday life.
For us, marketing means being honest even when it would be easier to exaggerate. We are proud that Fragedo is the first brand in Romania to receive from the Romanian Advertising Council (RAC), following the analysis of TRANSAVIA's communication, the right to bear the seal on its TV commercial Ethical Brand.
At TRANSAVIA, we believe that chicken products can be part of a healthy diet, alongside vegetables, fruits, legumes, and whole grains, as well as small culinary pleasures, consumed in moderation. Whether we are talking about everyday meals or festive moments, food for growing children, the nutritional needs of seniors, tailored diets, or family meals, balance is the key. That is why we develop various ranges, built on the real needs of consumers: from fresh or frozen products, to seasoned or breaded options, adapted to different lifestyles and culinary preferences.
We take on the role of guiding consumers through clear and transparent information. On the packaging, we offer clear details about ingredients and nutritional values, easy to understand, for conscious and responsible choices. In addition, we encourage a healthy lifestyle at any age, with correct portions and balanced food combinations.
Our responsibility also extends to pet food, where the quality of the ingredients contributes to a healthy and active life. Through honest communication and carefully crafted products, we support the well-being of both people and their companions, dogs and cats.
TRANSAVIA products are internationally recognized, reaching the tables of consumers in nearly 30 countries, who enjoy the same high standards we uphold at home. We carefully select markets and collaborations where we can grow steadily, building strong, long-term partnerships based on trust and consistency.
Managing the entire production chain allows us to offer safety and traceability wherever our products go. At the same time, every delivery tells a story about us and where we come from. Thus, we contribute to Romania's image through the quality of our products and the seriousness with which we honor our commitments, day by day.
We frequently participate in international trade fairs in the field, such as Anuga, IFE, or SIAL, where we are present with our own stand and bring our way of working closer to our partners: we present our products, but above all we consolidate relationships and open new paths, maintaining the same standard, wherever we go.
The consistent quality and perfect taste of our products support the company's vision to offer the highest standard of nutrition to Romanian consumers and everywhere. We base our growth on real demand, listening closely to people and adapting to what matters to them. We constantly innovate, develop relevant products, and expand naturally into new categories and markets, staying close to those who choose us.
We are a major employer with a presence in 9 counties, contributing to the economic stability and development of the communities where we operate through the taxes we pay. We directly support the over 2,300 families of our colleagues and, through partnerships built over time, we indirectly contribute to the well-being of tens of thousands of other families.
We adapt easily and are resilient, supported by our own performance, which provides us with the resources for investment and stability. At the same time, we remain mindful of the pace at which we grow. We choose to grow sustainably, without compromise, maintaining control over every step.
We reinvest the profit we generate year after year into what helps us do things even better. We invest in our teams, in the development of increasingly relevant products, in modern and efficient production capacities, in green energy and solutions for waste management and process circularity, in optimizing water and energy consumption, and all other resources.
We invest in technology, research and innovation, animal welfare, sustainable partnerships, and the communities where we live and work. We also invest in what cannot be seen, but is felt and makes a difference over time: in sustainable processes, in reducing environmental impact, in efficiency and autonomy. We care about every detail that can bring more safety, higher quality, and greater balance.
For us, investment isn’t just about growth—it’s about responsibility and building for the long term, with a sense of responsibility and care for what we leave behind. That’s why we choose to build in a balanced way, without rushing for short-term results. Every step is carefully considered so that what we develop today will remain valuable and relevant tomorrow—for people, the environment, animals, and the communities where we operate.
Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.
TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.
