From our roots in Transylvania to our presence in international markets in nearly 30 countries, the TRANSAVIA story Fragedo shows that a Romanian business, done the right way, can build brands that compete and perform beyond borders. This growth is based on constant quality, understanding of consumers, relevant innovation, a marketing mix adapted to each market, and the ability to consistently deliver what is promised.
But international success is not measured in the number of markets or in the volumes sold. Exporting is not a solution for what you haven’t sold at home, but a strategic choice about where and how you can create value. Each expansion involves decisions about competitiveness, margins, risks, logistical costs, and commercial partnerships that can be sustained in the long term. Additionally, you must be able to „You speak the language of consumers beyond borders”, To be relevant and credible, to have quality products and compelling stories.
These were some of the aspects addressed at GrowthCon, held in Cluj-Napoca on October 21 and 22, 2026, Where the TRANSAVIA experience entered into dialogue with his perspectives Robert Katai, the event organizer, and Tudor David, Marketing Director of Farmec. Together we discussed how to build a brand’s relevance in Romania and internationally; why a brand’s performance does not only depend on the number of markets it conquers, but also on which of them it manages to win and maintain the trust of consumers; and the value that a brand brings to a business, especially in a changing world where new technologies transform the way people discover, evaluate and choose products.
One idea remained at the center of the conversation and it will surely take root by the next edition: The future does not belong to companies and brands that talk the most about their plans or values, but to those that can demonstrate consistently that they respect them.
Congratulations to Robert Katai and the entire GrowthCon team for an event that brought up marketing approaches that were done properly, the decisions and execution behind the results!
