The story of the young man who, at 31, is already a leader in the giant company with huge business built by his family in Romania and how he believes you can become the best at what you do

„There is no magic recipe to become the best overnight,” says Radu Popa, slaughterhouse deputy director at TRANSAVIA, a second-generation leader in one of the largest Romanian entrepreneurial businesses. That is why, he says, progress requires hard work and daily dedication, and perseverance in everything he does is […]

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How do you prepare it?
Brand

Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.