One hundred years since the Great Union, Transavia, the leader of Romania's poultry meat market, steps outside its category and proposes a harsh, yet entirely realistic image exercise adapted to today's society.
Thus, at 100 years of Romania, do we have something to celebrate? Are we proud of who we are? Could things have been different? These are questions we should have asked ourselves a long time ago. In a society where honesty, integrity, and respect seem to be just a set of principles left behind, Transavia tries to remind everyone that without them we cannot become better. And the celebration of the centenary can be an important moment to also discuss what seems to be lacking. All of this in a unique, atypical, and memorable TV commercial, produced by Transavia with the help of the Papaya Advertising agency.
Transavia, a 100% Romanian-owned family business, is a company built from scratch on solid principles and rules, producing the safest and highest quality chicken meat products for over 27 years.
”Simple and efficient, we respect our promise made to consumers everywhere through Well Made in Romania, a promise communicated directly on the Fragedo packaging via the "Premium quality assumed by the founding family" icon. We want to convey to consumers that what they are buying is not just a chicken, but the result of a specific way of doing things. And this way is only possible by showing integrity in what we do, avoiding any kind of compromise. We are a family business, and in our family, earning the respect of others is an honor, but also a great responsibility. We have earned it by doing things exactly as they should be done.”says Ioan Popa, the president of Transavia.
