TRANSAVIA invests 150 million euros in the largest petfood factory in Romania

TRANSAVIA invests 150 million euros in the largest pet food factory in Romania

TRANSAVIA, the leader of the poultry meat market in Romania and one of the most important 100% Romanian family businesses, enters the pet food market. The company invests 150 million euros, entirely from its own resources, in a new factory in Ciugud, Alba County, near the A10 Sebeș–Turda highway. With a built area of 65,000 m², the unit will be the largest of its kind in Romania and one of the most modern in Europe. The factory will produce dry and wet food for over 11 million dogs and cats annually, and maximum capacity production is scheduled for the second half of 2026.

The new division complements the integrated „from pig to fork” model, now extended „to bowl”. The factory will valorize chicken parts that are not intended for human consumption, but are perfectly suitable and nutritious for animals, along with cereals grown on the company’s approximately 10,000 hectares. The unit will be fully automated and robotized and will have 12 MWp photovoltaic panels, its own wastewater treatment station and an internal production line for metal canned foods. The investment comes at an important time for the market: in 2024, the Romanian petfood market exceeded 1 billion euros, but less than 3% of the products sold in the modern trade are manufactured locally. TRANSAVIA aims to reach the top 10 global producers of pet food and to increase its EBITDA from over 100 million to approximately 250 million euros in 2–3 years.

Read the full article (in English) on Euromeat News.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.