19 years of trust, consistency, and high standards:
„For us, the status of Supplier to the Royal House of Romania that we have held for nearly two decades is not about image, but about consistency, because it is easy to talk about quality, but hard to maintain it uninterrupted, year after year. That is why this title holds a special value for the TRANSAVIA team: it is proof that you can achieve high performance in Romania, through honest work, with a team of passionate professionals who do things exactly as they should be done, day in and day out, representatives state company's.
Behind this success stands the flagship brand, Fragedo and a team of approximately 2,300 people working day in and day out with the same rigor and passion. The result: over 120,000 tons of chicken meat produced annually, at high standards, which has transformed the family business from the heart of Transylvania into a benchmark of reliability and quality in Europe.
The Royal Warrant of Appointment is granted to companies that demonstrate, over the long term, a high standard of products or services, high professionalism, reliability, and a solid reputation. TRANSAVIA maintains this standard through a unique business model in Romania and the region: a fully integrated production chain, from grain to fork, with its own facilities.
„Our integrated model is not a marketing strategy, but the way we can guarantee safety, transparency, and consistent quality. Every product has a story that can be traced from beginning to end, because everything is managed internally, with the same standard and the same rigor. In the breeding and hatching farms, where the chicks' lives begin. In the rearing farms, where daily care and discipline make the difference. In the crop farms, where corn, wheat, sunflower, and other grains are cultivated on nearly 10,000 hectares to produce the balanced feed, made in our own Compound Feed Mill. And the journey continues in modern abattoirs and in the meat processing plant, where every stage is carefully controlled. TRANSAVIA is the only company in Romania that raises and processes only chickens originating from its own farms, having a system where nothing is left to chance, a complete circuit that guarantees constant quality and absolute safety for millions of people in Romania and abroad who, day by day, enjoy Fragedo chicken meat tasty, flavorful and tender”, explain the representatives company's.
The Royal Warrant presentation ceremony took place on October 31, 2025, at Elisabeta Palace, in the presence of Her Royal Highness Princess Elena, who presented the certificate to the company representatives on behalf of Her Majesty Margareta, Custodian of the Romanian Crown.
The leader of the Romanian poultry meat market is the only Romanian company that has assumed the standards to be a co-signatory of the EU Code of Conduct on Responsible Food Business and Marketing Practices. Since 2019, it has been publishing Sustainability Reports the GRI standards, proof of transparency and maturity, a model for similar companies in the country and the region.
