McDonald's is launching Supreme Chicken Tenders in Romania for the first time, following a recipe developed with Transavia, the largest local chicken meat producer. The new Supreme Chicken Tenders contain three generous and tasty pieces of tender chicken breast, coated in a fine layer of crispy breadcrumbs and seasoned with chili flakes. The products are available in all McDonald's restaurants across the country starting today, June 25.
The new Supreme Chicken Tenders are made from whole pieces of 100% chicken breast from the Fragedo range, under which Transavia offers products of the highest quality, with authentic taste, tenderness, flavor, and superior nutritional value. Thus, McDonald's continues to collaborate with its local partners and develop new recipes with premium ingredients that meet the needs and preferences of consumers in Romania.
„40% of the ingredients we use in our restaurants come from local suppliers, and we’re thrilled to have had the opportunity to create this recipe together with our trusted partners at Transavia. Chicken is one of Romanians” favorite ingredients, and because we always strive to come up with new and unique recipes, this summer we’re offering our guests a product made in Romania from 100% juicy and flavorful chicken breast.”, stated Irina Angelescu, marketing director of Premier Restaurants Romania, the company that operates McDonald's restaurants in Romania.
„Our partnership with McDonald's, built on trust and our shared focus on quality standards, brings customers in Romania a product with the authentic taste of tender, savory chicken breast made just right. Fragedo chicken, raised naturally and fed 100% on grain from our own farms—where we strictly observe all European legislative standards for safety and sustainability—gives the new Supreme Chicken Tenders recipe superior nutritional value, a tender texture, and a savory taste. We look forward to continuing to develop new, safe, and savory chicken recipes together in the future with the same responsibility and dedication, tailored to the tastes of Romanians.”, added Tulia Cășvean, Transavia Communications and PR Director.
The new Supreme Chicken Tenders are available in all McDonald's restaurants nationwide, including at McDrive or via McDelivery, starting June 25, 2021. A portion of Supreme Chicken Tenders consists of three generous pieces of chicken, and customers can order a portion or include it in a meal, alongside a soft drink of their choice and French fries.
About Premier Restaurants Romania
Premier Restaurants Romania operates McDonald's restaurants in Romania. McDonald's is the leader of the restaurant market, with 86 restaurants in 26 cities, including 41 McDrive restaurants and 40 McCafé cafes. To date, the company has invested over 800 million lei in Romania and has a team of 5,500 employees who offer consumers their favorite products, prepared from quality ingredients and served every time with a smile.
For more information, visit: www.mcdonalds.ro and www.facebook.com/McDonalds.ro
About Premier Capital
Premier Restaurants Romania is part of Premier Capital, the development partner for McDonald’s restaurants in Estonia, Greece, Latvia, Lithuania, Malta, and Romania. Premier Capital plc operates 157 restaurants in 6 countries and has over 8,800 employees. Premier Capital plc represents the McDonald’s business of Hili Ventures Ltd, a group involved in various logistics, shipping, engineering, oil and gas, technology, real estate, hospitality, and leasing operations, and which holds partnerships with McDonald’s and Apple. Active in 10 countries in Central and Eastern Europe and North Africa, with a team of 9,500 employees, Hili Ventures is a partner of Cisco, CMA CGM, Diebold Nixdorf, Gemalto, Hofmann, IBM, Konecranes, Lenovo, Microsoft, NCR, Tranter, Terberg, and other global companies.
About Transavia
Transavia is the local market leader in chicken meat, being one of the most important family businesses that owns and produces the Fragedo, Libertan, and Papane brands. Included in the top of the most valuable companies in Romania, Transavia operates sustainably with a vertically integrated business model, based on best practices and the strictest protocols throughout the production and distribution chain, from farm to fork. In its 30 years of activity, Transavia has constantly invested in modernization and state-of-the-art technology, and has adopted innovation as a source of sustainable business growth and predictability for the future. As one of the largest Romanian employers, Transavia currently has over 2,400 employees, who work predominantly in its 29 poultry breeding farms, 4 crop production farms, feed mill, 3 state-of-the-art abattoirs, and meat processing plant. In Transavia's farms, located in 8 counties in Romania, over 100,000 tons of chicken meat are produced annually. Over 25% of the company's annual production goes to export, to several European countries such as Great Britain, Ireland, France, the Netherlands, Hungary, Greece, Slovakia, Bulgaria, Spain, and Croatia, as well as to the African continent, the Mediterranean area, or the CIS.
