Fragedo welcomes summer with a versatile proposal – Friends are coming over – the new range of fresh products from Fragedo

As easy as a #selfie, yet carefully crafted and of superior quality, the Fragedo burger - Friends are coming over is shaping up to be the star of this summer. Made entirely from boneless chicken thigh and spices, it is quick and easy to prepare. The range is completed by classic and spicy fresh meatballs and small sausages.

Fragedo ready-to-cook specialties are created following proprietary recipes, using minced meat from boneless chicken thighs and spices, packaged in trays under a protective atmosphere, while complying with the highest quality standards.

Burgers, meatballs, and sausages "Friends are coming over" can be the stars of a summer grill party, but the range is permanent in Fragedo's portfolio, being suitable in any season thanks to the versatile preparation method. On the grill, in a pan, in the oven, or in an air fryer, the product range is a healthy alternative for a quick meal with friends and the whole family.

The design of the range belongs to the Brandient team, who came up with a fresh proposal, adapted to today's very fast-paced life and the search for healthy eating options.

Transavia is the market leader in the chicken meat market in Romania and the most prestigious FMCG company in Transylvania. A family business with 100% Romanian capital, it is a business built from scratch on solid principles and rules, producing for over 28 years the safest and highest quality chicken meat products.”Simple and efficient, through Well Made in Romania, we want to convey to consumers that what they are buying is not just a chicken, but the result of a certain way of doing things. And this way is only possible by showing integrity in what we do, avoiding any kind of compromise. We are a family business, and in our family, earning the respect of others is both an honor and a great responsibility. We trust that the new products will be appreciated, just like the entire Fragedo range ” says Theodora Popa, Transavia Vice President.

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About Transavia

Transavia is one of the most reputable Romanian family businesses, with over 28 years of market experience, during which it has become the local leader in the chicken meat industry. A 100% Romanian-owned company, Transavia operates sustainably with a vertically integrated business model to provide the best food standard to consumers in Romania and everywhere. Continuous openness to business innovation has contributed to the success Transavia enjoys today, ranking among the most valuable companies in Romania. Product quality and achieved performance have brought Transavia the honorary title of Supplier to the Royal House of Romania in 2006, as well as a series of national and international awards. Currently, Transavia has over 2,000 employees, 28 poultry breeding farms and 4 crop production farms, a feed mill, 3 high-performance state-of-the-art slaughterhouses, and a meat processing plant. Transavia's farms are located in 8 counties in Romania—Alba, Cluj, Sibiu, Brașov, Timiș, Mureș, Harghita, and Caraș-Severin—where over 80,000 tons of chicken meat are produced annually. The company's products meet the highest quality standards and are present in most modern retail chains through the Fragedo and Papane brands. Over 25% of the company's annual production goes to the export market, in several European countries, such as Great Britain, Ireland, France, the Netherlands, Hungary, Greece, Slovakia, Bulgaria, Italy, Spain, and Croatia.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.