On November 20, 2018, at the Intercontinental Hotel, Forbes Romania organized the fourth edition of the Forbes Brands for Kids Gala, the only annual event dedicated to the most important and successful brands for children and the entire family.
The event began with a discussion panel featuring Olivia Petre, Dan Petre, Anca Serea, Laura Cosoi, Ana Maria Băjan, and Dr. Valeria Herdea, and continued with the awarding of the winning brands of 2018, according to the study conducted by D&D Research. The event was hosted by the lovely mom and TV presenter Ela Craciun.
The Forbes Brands for Kids Gala awards all those brands that have earned, through the quality they offer or the trust they transmit, a special place in the choices of demanding, quality-loving parents. Forbes Romania recognizes and rewards, within the Forbes Brands for Kids Gala, the leading brands that have won the trust of Romanian parents and invites you to meet those who run these successful businesses.
Producing and putting on the market any children's product is not just a business, but also an act of immense social responsibility. The Romanian market for children's products, whether imported or domestically produced, seems quite rich and tempting. But how safe are they, how well do they meet quality criteria, how much trust do consumers have in them? These are the questions that the magazine Forbes Romênia He set out to find the answer right from the source, from the parents. Based on their answers, a Take it all̂distrust, which can be the starting signal for another kind of competition: that of responsibility and suitability to the demands of the Romanian family. Following this study, Fragedo was named the best brand in the „Romanian meat brands for families with children” category at Forbes Brands for Kids Gala 2018.
Transavia is the market leader in the poultry meat market in Romania and the most prestigious FMCG company in Transylvania. A traditional family business, Transavia is a formidable player in the South-Eastern European meat market, a national supplier to almost all international retail accounts through the Fragedo brand—the company's main commercial product—and one of the most important exporters in the category.
Food safety and the quality of our consumers„ lives are the foundation of our company's principles. All products that we market nationally and internationally are produced in accordance with the latest version of the highest international food safety norms and standards, under the close supervision of sanitary-veterinary and environmental authorities. The Transavia story has been written over time, with patience and respect for the value of work and with strict standards, considered normal, in order to achieve the performance of product quality delivered to consumers every day. At 28 years of activity, by assuming values such as trust, care, and responsibility, Transavia can support the ”Well Made in Romania" promise. This type of consumer approach is unique on the Romanian market, and the atypical vision of management was exceptionally communicated this summer through the memorable media campaign "If more people had done things the right way – Romania would have looked different.".
The leading position on the Romanian meat market is the greatest achievement, and maintaining it is possible thanks to embracing the company's mission to offer the healthiest, purely natural chicken meat with the highest level of food safety on the market. This mission was directly assumed on the Fragedo packaging through a representative icon - a premiere on the Romanian market. Once again, we keep our promise made to consumers everywhere through Well Made in Romania and communicated directly on our products' packaging through the icon Premium quality assumed by the founding family.
Transavia, a family-owned business with 100% Romanian capital, is a business built from scratch on solid principles and rules, producing the safest and highest quality chicken meat products for over 28 years. Simply and efficiently, through Well Made in Romania, we want to convey to consumers that what they are buying is not just a chicken, but the result of a specific way of doing things. And this way is only possible by showing integrity in what we do, avoiding any kind of compromise. We are a family business, and in our family, earning the respect of others is both an honor and a great responsibility.
About Transavia
Transavia is one of Romania’s most reputable family-owned businesses, with over 28 years of experience in the market, during which time it has become the local leader in the chicken industry. A company with 100% Romanian capital, Transavia operates sustainably using a vertically integrated business model to provide the highest standard of food to consumers in Romania and around the world. Its constant openness to business innovation has contributed to the success Transavia enjoys today, ranking it among the most valuable companies in Romania.
The quality of the products, as well as the achieved performances, brought the Transavia company the honorary title of Supplier to the Royal House of Romania in 2006, as well as a series of national and international awards. Currently, Transavia has over 2,000 employees, 27 poultry breeding farms and 4 vegetable production farms, a combined feed mill, 3 high-performance state-of-the-art slaughterhouses and a meat processing plant. Transavia's farms are located in 8 counties of Romania, in Alba, Cluj, Sibiu, Brașov, Timiș, Mureș, Harghita and Caraș-Severin, where annually over 70,000 tons of chicken meat are produced. The company's products rise to the highest quality standards and are present in most modern retail chains through the Fragedo and Papane brands. Over 25% percent of the company's annual production goes to the export market, in several European countries, such as Great Britain, Ireland, France, the Netherlands, Hungary, Greece, Slovakia, Bulgaria, Italy, Spain and Croatia.
