TRANSAVIA is transforming the way we think about ready-to-cook chicken products. The new Fragedo Crunch Your Lunch range strikes the perfect balance between tradition and modernity, technology and a passion for authentic taste – with no compromises on quality, freshness, or nutritional value.

The three ready-to-cook products made from whole chicken breast – Schnitzel, Bites, and Strips – are redefining how Romanians enjoy the authentic flavor of premium chicken. They combine state-of-the-art technology, top-quality ingredients, and an extra touch of innovation for an unmatched, effortless, and convenient experience.

“The new Fragedo Crunch Your Lunch range, available in modern retail stores nationwide in three varieties – Schnitzel, Bites, and Strips – is redefining the expectations of today’s consumers, who refuse to compromise: whole premium chicken breast, high in protein, tender and juicy, coated in a golden, incredibly crispy crust made with oats, multigrains, or buttermilk. We want all families in Romania to enjoy this ready-to-cook range and bring flavor into their kitchens without sacrificing taste, quality, or budget. We know Romanians are looking for trustworthy products with safe, high-quality ingredients and an optimal quality-price ratio, and this range is our answer to those needs,” says Ciprian Oprea, Commercial Director, TRANSAVIA.

A meticulous process and cutting-edge technology for perfect taste, texture, and crunch

To achieve the perfect balance of crispiness and juiciness, Romania’s leading poultry producer uses Marel i-CUT ultra-modern technology, which ensures precise portioning and eliminates food waste. Thanks to advanced baking and frying methods, each product in the Fragedo Crunch Your Lunch range is uniform, flavorful, and ready to cook in just a few minutes.

“We use advanced technology, and our R&D and Product Quality & Safety teams have carefully selected the ingredients based on strict quality and sustainability standards. We tested every ingredient combination and every stage of the production process to ensure the perfect balance between texture, flavor, and nutritional value. We also consulted with consumers through tasting sessions to make sure every product in the range delivers the taste experience we promise,” adds Cristina Lupșan, Quality Director, Industrialization Division, TRANSAVIA.

A first for consumers: SmartCook by Fragedo

The new range also introduces a first for Romanian shoppers: SmartCook by Fragedo – the country’s first AI cooking assistant, designed to make life easier for those in a hurry who still want delicious, low-effort meals. It can even help shoppers in-store: by scanning the QR code on the packaging, they can instantly access shopping suggestions that include complementary products for their chosen recipes.

Premium 100% Romanian chicken. Quality from grain to fork

Fragedo is more than just a 100% Romanian brand – it’s a commitment to excellence that the TRANSAVIA team has honored for over 34 years. The family-owned business behind this successful brand is the only major producer in Romania with a fully integrated business model, from grain to fork, using only company-owned facilities. In fact, it’s the only large producer that raises and processes chickens exclusively from its own farms. Full control over production ensures complete traceability and superior food safety and quality standards – and, without a doubt, a taste, tenderness, and flavor you’ll instantly recognize.

Alongside internationally recognized certifications guaranteeing responsible production and robust food safety management – including GLOBAL SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000 – TRANSAVIA holds the title of Supplier to the Royal House of Romania. For six consecutive years, Fragedo has also been named “No. 1 Brand for Kids” by Forbes Romania, as voted by parents.

The new Fragedo Crunch Your Lunch range is available now in modern retail stores across the country, offering consumers a convenient, practical, and fast solution for delicious family meals. With rigorous quality control, full traceability, and the use of the most advanced technologies, the range brings to Romanian tables products like Schnitzel, Bites, and Strips made from whole premium chicken breast, ready to cook, with an unmistakable taste.