What is Transavia
What is Transavia
Transavia is one of the most well-known family businesses in Romania, the local leader in the poultry industry, sustainably operating a vertically integrated business model, in order to provide the best standard in quality and food safety to Romanians and consumers worldwide.
Transavia story was written in time, with patience and respect for the value of work and demanding the best of ourselves, naturally, all to obtain the highest quality products supplied to consumers. Relying on trust, care and responsibility, Transavia is able to support the promise of “Well made in Romania”.
Permanent opening to innovation in business has contributed to the current Transavia success, ranking the company among the most valuable businesses in Romania. Product quality and achieved performance has brought the company the title of Supplier of the Royal House of Romania in 2006, as well as other national and international awards.
Currently, Transavia has over 2,300 employees, over 400 houses in 29 poultry breeding farms and over 10,000 ha grown with cereals for poultry own consumption., one feed mill, 3 slaughterhouses and one meat processing factory, located in 8 Romanian counties: Alba, Cluj, Sibiu, Brașov, Timiș, Mureș, Harghita and Caraș Severin, with a total production of 100,000 tons of chicken meat per year.
The company’s products show the highest quality standards and are present in most of the modern retail chains, through Fragedo and Papane brands.
15% of the annual production of the company goes on the international market to several European countries such as the United Kingdom, Ireland, France, Netherlands, Hungary, Greece, Slovakia, Bulgaria, Spain, Croatia, Czech Republic, Italy and African Continent.
How does Transavia operate
How does Transavia operate
Transavia is a Romanian company well-established on the poultry market, based on a vertically integrated supply chain. From grain production, harvesting and accommodation for feeding the chickens, to breeding and broiler farms, slaughterhouses, meat processing plant and product distribution - to provide Romanian and global consumers with the highest food quality and safety standards.
The Transavia story started 30 years ago, with the vision of the entrepreneur Eng. Ioan Popa PhD. who founded his own business model, based on robust principles and values. Through continuous investments, Transavia became the leader on the Romanian chicken meat market and a reliable partner on the export market.
In the same year, Transavia launched its own brand - Fragedo - and the IMC campaign titled “Theater”. Therefore, soon, Fragedo became the most known and appreciated poultry meat brand on the Romanian market.
Another significant moment in 2007 was the takeover of an important player on the market, namely Avicola Braşov, one of the traditional producers on the Romanian market, with a seniority of more than 50 years in the field, consolidating in this manner its position of leader of the industry.
• 2 new poultry farms in Caraș-Severin county
• Launch of the new Papane assortments
• A new integrated Transavia communication campaign - Transavia TV ad is awarded Ad of the Month in Romania
• Opening of 2 new poultry farms in Alba County
• Transavia- in TOP 3 - the largest grain producers in Romania
• Re-certification of Transavia as a supplier of the Romanian Royal House
• National Award for the strongest brand in the meat products section (Piața Magazine Awards)
• Fragedo - new product range: fresh burgers, sausages, meatballs
-Transavia published its first sustainability report
-Also this year, a new poultry farm was opened in Bocsa, Caras Severin and Transavia started to build a new a state-of-the-art microfarm for slow-growth chickens
Transavia is a family company, founded in 1991 by Eng. Ioan Popa PhD, along with his family members who inspired, through their vision and responsibility, all those who worked with Transavia in the past 30 years. Each day is an opportunity to make things better and for this reason, Transavia never got tired to assert new quality standards in order to obtain highest-level work results.
During the 30 years of activity, Eng. Ioan Popa PhD gathered around the business a larger family - Transavia family, with more then 2,000 employees today.
Along the company, a new generation developed, and the children work today with their parents, ensuring the success of the next generation transition. Transavia family contributes, with dedication and patience, to obtaining 100% natural chicken meat products, so that Romanians and people all over the Europe can put on their tables one of the healthiest chicken meat, available on the market.