TRANSAVIA, the leader of Romania’s poultry market, is bringing its story of “chicken made the right way, from grain to fork”, or as they call it, “well made at every step”, to ANUGA 2025, the world’s largest trade fair for food and beverages (October 4–8, 2025, Messe Köln, Germany).

At Hall 09.1 | Stand E041, visitors will discover how this renowned family-owned Transylvanian business does things right: a 100% fully integrated production model with its own facilities, a wide range of premium chicken products, and an authentic passion for quality at every stage.

With its fully integrated “from grain to fork” system and proprietary facilities, TRANSAVIA maintains complete control over every step of the production process, delivering consistent quality, food safety, trust, and superior taste. This fully integrated approach is unique in Central and Eastern Europe and positions TRANSAVIA as a trusted partner for retail and HoReCa clients looking for reliability and excellence.

”We are excited to welcome potential partners to our stand at ANUGA 2025 (Hall 09.1 | Stand E041) and to showcase the quality and care behind our ‘chicken done right’ products, as well as the values and dedication that define everything we do. Our greatest strength is that we are 100% integrated – from grain to fork – with our own facilities, consistently delivering the highest-quality chicken products that are safe and delicious. Our ‘well made at every step’ vision reflects our deep commitment to safety, quality, transparency, and long-term partnerships. We look forward to connecting with professionals who share our passion for responsible, top-standard food production”, says Theodora Popa-Liteanu, Vice President of TRANSAVIA.

ANUGA 2025: The Ideal Platform to Expand TRANSAVIA’s Exports

Romania’s poultry industry leader already exports daily, with its products reaching consumers in nearly 30 countries, reinforcing TRANSAVIA’s reputation as a trusted supplier for international partners. Participation in ANUGA 2025 is a strategic opportunity to attract new clients, strengthen professional relationships, and identify valuable avenues for growth.

”ANUGA 2025 creates the ideal setting for exploring new production and sales opportunities, initiating discussions that can evolve into long-term partnerships and new export contracts. As with anything done properly, it requires understanding consumer expectations in other countries, how export operations are conducted, what partners’ requirements are, where the strengths lie, and what needs to be improved in the offer. Over 20 years of exporting of TRANSAVIA’s high-quality products have positively influenced Romania’s image as a poultry meat exporter, which is now highly regarded worldwide. A huge advantage we have is the seriousness with which we honor our contracts and the openness we show in finding optimal solutions”, says Daniel Opriș, TRANSAVIA’s Export Sales Director.

 

TRANSAVIA Unveils Fragedo Crunch Your Lunch Internationally at the World’s Largest Food Fair

At ANUGA 2025, TRANSAVIA is unveiling internationally the Fragedo Crunch Your Lunch range, a remarkable line of ready-to-cook products made from whole muscle chicken breast: Schnitzel, Bites, and Strips. The range masterfully blends tradition with innovation, offering consumers a truly remarkable culinary experience. Easy to cook, made from premium whole chicken breast, with a golden, crispy, and flavorful coating, these products can be adapted to meet the needs of different markets, ensuring maximum flexibility for international partners.

In addition, visitors can explore other products from TRANSAVIA’s extensive portfolio, each reflecting the company’s passion for quality, safety, and sustainability. With a fully integrated business model and control over every stage, from grain to fork, Romania’s market leader is also the only major player in Central and Eastern Europe that raises and processes exclusively chickens from its own farms. This total control guarantees full traceability, the highest food safety standards, and the taste, tenderness, and freshness that consumers recognize and love.

 

Passion for Quality, Safety, and Sustainability

TRANSAVIA’s commitment to quality is endorsed by prestigious international certifications, including GLOBALG.A.P. SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000, attesting to responsible poultry farming practices and rigorous food safety management. Moreover, Romania’s poultry market leader is deeply committed to reducing its environmental footprint, investing substantially in high-efficiency technologies and renewable energy. Using its own funds, generated from year-on-year profit, this family-owned business has implemented the largest green energy investment in Romania’s food industry. Since 2019, TRANSAVIA has voluntarily published Sustainability Reports, reflecting its dedication to transparency and corporate responsibility. It is also the only 100% Romanian-owned company to have adopted and co-signed the EU Code of Conduct on Responsible Food Business and Marketing Practices.

Between October 4–8, 2025, TRANSAVIA invites all ANUGA 2025 visitors to discover its full product range, meet its dedicated team, and experience first-hand what “Well made at every step” truly means, at Hall 09.1 | Stand E041.

 

With approximately 8,000 exhibitors from 110 countries and an exhibition area of over 290,000 m², ANUGA 2025 will be the largest edition in the event’s history. Between October 4–8, Cologne will once again become the global capital of the food industry and the meeting point for over 140,000 trade visitors from 200+ countries, setting new benchmarks of international relevance for the industry.