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Day: September 1, 2021

Transavia is celebrating 30 years on the Romanian market through a new image campaign for its flagship brand Fragedo

Fragedo, brand emblemă al companiei Transavia, este cel mai popular din categoria sa, mereu în topul preferințelor consumatorilor români datorită calității sale, la cel mai înalt nivel, încă de la lansare. Făcut mereu exact așa cum trebuie, puiul Fragedo își reafirmă promisiunea calității premium printr-o nouă campanie de imagine semnată de agenția Mullen România. „În dezvoltarea conceptului […]

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.