Fragedo, the flagship brand of the Transavia company, is the most popular in its category, always at the top of Romanian consumers' preferences due to its top-tier quality ever since its launch. Always done exactly the way it should be done, Fragedo chicken reaffirms its promise of premium quality through a new image campaign signed by the agency Mullen Romania.
„When developing the creative concept of the campaign, we drew inspiration directly from the brand values, leading to this insight: even the most ordinary things, when done with passion and skill, can be elevated to the level of art. The campaign aims to remind consumers of the premise behind every product in the Fragedo range, always. Thus, we staged a common situation like home cooking, where even a moment of humming a particular tune can elevate the situation to great heights. Just like the results achieved by Fragedo all this time”, said Silviu Antohe, Executive Creative Director of Mullen Romania.
Fragedo chickens, raised on 100% grain from Transavia’s own farms, are prized by even the most discerning consumers for their tenderness and flavor; they consistently offer the same taste and quality, with superior nutritional value, no matter which variety consumers choose and cook: grilled chicken, boneless chicken breast, wingettes (without tips), or chicken livers and drumettes.
„For 30 years, the quality of our products has exceeded the highest standards, and investments in innovation, technology, and environmental protection have strengthened our leading position in the poultry market. The trust we enjoy from consumers is based on the promises we keep every day: the superior quality of all our products, the taste that is always the same, and the honesty and transparency of our communication through which we convey to consumers what we do and what our chickens are fed so they can decide what is best to buy.”, said Tulia Cășvean, Corporate Communication and PR Director, Transavia.
For 30 years, in Transavia's farms, the chickens have been raised with care and all European legislative standards have been strictly observed, controlling in detail, from grain to fork, the development and well-being of the birds. The chickens grow naturally, at a normal pace, thanks to the excellent conditions on the farms and the feed produced with the best ingredients from our own farms.
A company with 100% Romanian capital, Transavia operates a vertically integrated and sustainable business model through which it ensures the quality and safety of the products it offers to consumers. Thirty years after its founding, Transavia—one of Romania’s most reputable family-owned businesses—ranks, according to the Brand Finance 2021 ranking, fourth place among the most valuable brand portfolios, with a cumulative portfolio value of 81 million euros. Approximately 25% of the company’s annual production is exported to several European countries, the African continent, the Mediterranean region, and the CIS.
