A magnificent collaboration: McDonald’s and Transavia

A new collaboration between the TRANSAVIA team and our partner McDonald’s: Chicken Magnifique, one premium burger with Fragedo chicken, launched in a limited edition in all McDonald's restaurants, via Delivery, or at McDrive, starting today, July 16.

The burger Chicken Magnifique surprise consumers with A generous 100% slice of flavorful premium chicken breast from TRANSAVIA's Fragedo range, with a seeded bread mix, topped with two generous slices of goat cheese, over which arugula and fried onions are added. The dish is seasoned with cranberry sauce and garlic sauce and placed in a fluffy cornmeal bun.

„Our partnership with McDonald's, built on trust and the attention each of us pays to quality standards, brings customers in Romania a premium product with flavorful Fragedo chicken breast, made just right, which together with the rest of the magnificent, carefully chosen ingredients will pamper the taste of Romanians this summer”

All the ingredients in the composition of the new burger recipes are carefully selected and all producers comply with McDonald's quality standards in order to offer customers the tastiest products.

The new premium burger Chicken Magnifique with Fragedo chicken will be available, alongside  Beef Fanstatique, in all 88 McDonald's restaurants in the country, including McDrive and via McDelivery until September 2, 2021, while stocks last.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.