Piu Piu - a Fragedo x TraLaLa project dedicated to children

The characters that children love can also become role models, and Tweety encourages curiosity, empathy, and self-confidence. For parents, The Adventures of Tweety, stories and songs are starting points for conversations and pleasant moments spent together,” say the creators of the adventures of Piu-Piu, a likable, curious, cheerful, and energetic character who offers short educational moments for the little ones. Simple, natural, and easy for children to understand, the short animation series, published on YouTube in Shorts format, is part of Fragedo by TRANSAVIA's educational initiative to be close to families even beyond the products it puts on the table.

Each episode turns an ordinary situation into an opportunity to discover, ask questions, and learn through play, in a way that brings children and parents closer together. This is how Fragedo’s promise to be „the first chick for your little chick” comes to life: a trusted partner for families, both at the dinner table and during those small moments of learning and joy spent together.

The adventures take place in a warm and friendly farm, where every day comes with a new curiosity, and the characters learn important lessons about friendship and mutual help, care for nature and healthy habits. Each episode opens up new family discussions and helps little ones discover important things in a fun and easy-to-follow way, alongside the lovable characters from the universe of Piu-Piu's adventures:

🐥 Tweety, The curious explorer. A little yellow chick, full of energy. He loves to ask questions, discover new things, and try things on his own, even if he sometimes makes mistakes. He learns through his own experience and invites children to explore the world along with him.

🐔 Coco the Hen, the gentle guide. The calm, patient, and attentive figure who accompanies Piu-Piu at every step, without judging him. He helps him observe, try, and draw his own conclusions, promoting a balanced lifestyle.

🥚 Ouțu, best friend. Timid, sensitive, and cautious, he often needs a little courage before trying something new. His friendship with Tweety shows children that it is okay to have emotions and that with loved ones, everything becomes easier.

🥕 Pepi the Carrot, the explorer. Energetic and talkative, he is always ready to introduce a new vegetable, fruit, or ingredient. He turns healthy eating into a game and helps little ones embrace new tastes and colors without any pressure.

🐓 Dr. Puiu, the nice professor. The farm inventor and scientist. Through simple experiments, he quickly explains surrounding phenomena, developing children's curiosity and logical thinking in a super fun way.

Together, these friends create a space where children understand the world simply and naturally, turning the few minutes spent in front of the screen into moments of relaxation and learning for the whole family.

🤳🏻 Piu-Piu and his friends are waiting for you on YouTube, at TRANSAVIA channel later TraLaLa: The Children's World, to discover their adventures and the lessons behind each episode.

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What is behind TRANSAVIA's 35 years of success

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.