A new season, a new premium culinary experience from Transavia and McDonald's

Following the success recorded in the summer, McDonald's and Transavia launch a surprising new limited edition proposal: Chicken Chic. The superior quality of the ingredients used will satisfy the most demanding burger requirements, offering a savory mix of flavors, tastes, and textures. 

Chicken Chic  features a slice of Romanian 100% chicken as the star dish – Fragedo by Transavia with seeded bread, assorted with two slices of goat cheese, guacamole sauce, tomato, arugula salad, fresh red onion, and mushroom sauce, all the flavors and textures enclosed in a cornmeal bun.

The new limited-edition premium burger Chicken Chic will be available, alongside Bon Beef, until January 6, 2022, in all 89 McDonald's restaurants nationwide, including at McDrive and via McDelivery, while stocks last.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.