Bucharest. November 26, 2021. Fragedo, the flagship brand of TRANSAVIA, was designated „The most trusted meat brand” during the event Summit Forbes Brands for Kids, 2021 edition. The awards were granted based on a study conducted by Forbes Romania and the D&D Research Institute, which investigated the safety, quality, and trust enjoyed by products addressing children.
Fragedo, the most popular brand in its category, received the award for The most trusted meat brand, once again confirming that it has always been at the top of Romanian consumer preferences thanks to its highest-level quality ever since its launch.
„For us at TRANSAVIA, every child is important and we want them to have all the conditions to develop healthily and harmoniously, and a recognition like the one FRAGEDO receives with the award „Forbes # Brand for Kids meat brand category” means yet another confirmation that we are doing things exactly as we should. The trust we enjoy from consumers, especially parents who include Fragedo chicken in their children's diet, is based on the promises we keep day after day: the guaranteed safety and superior quality of our products, the consistently same taste, the honesty and transparency of our communication”, says Theodora Popa, Vice President TRANSAVIA.
Always done exactly the way it should be done, the chicken Fragedo They consistently provide consumers with premium quality. Made with grains from TRANSAVIA’s own farms, 100% products are prized by even the most discerning consumers for their tenderness and flavor; they always maintain the same taste and quality, with superior nutritional value, no matter which variety consumers choose and how they prepare them.
Strategy, from the bowl to the fork, consolidates the market leader position that TRANSAVIA honors with the highest quality products at certified food safety standards, being the only producer that raises all its chickens by itself in its own breeding and rearing farms, using plant-based feed sourced from the 10,000 hectares cultivated through its own crop farm division.
During the event Summit Forbes Brands for Kids current topics related to nutrition, care, health, and lifestyle were debated, and brands that excel in terms of responsibility and suitability to the demands of the contemporary Romanian family were awarded.
