What do you gain when you control the entire production chain, from the cultivation of the cereals to the product that reaches the consumer’s table? But, above all, what responsibilities do you assume when every resource consumed, every loss and every decision belongs to you?
„When you grow the grains, produce the feed, raise the chicks only on your own farms, process them and manage the resulting resources and flows, you have a very clear picture of where you consume water, energy and raw materials, and of the losses.There are also possible consequences that can affect the effect of each decision further down the chain. We have no place to shift the responsibility, but we can control all aspects, and this is one of the great advantages of this unique model in the region that we have built.”, ," explains Diana Pavel, environmental director at TRANSAVIA, in the dialogue with Career Magazine, published But the control did not workI think that all the solutions are simple.That any seemingly „greener” alternative is automatically better. How do you decide what deserves to be changed when you have to simultaneously protect resources, product quality, and competitiveness? And what is the resource that Diana Pavel considers essential for the company’s future, beyond water, energy, and soil?
The answers, in The full interview published by Career Magazine, in the rubric Sustainable Leadership, supported by FEPRA.
Thank you FEPRA, To the magazine CARIERE and to him Cati Lupașcu for the opportunity to be part of this project and to share the concrete things we do every day at TRANSAVIA, as we should, out of respect for people, the environment, animals and communities.
