„The new Fragedo Crunch your Lunch range, available in modern retail stores across the country in three varieties, Schnitzel, Bites and Strips, redefines the expectations of modern consumers who do not accept compromises: premium whole chicken breast, high in protein, tender and juicy, with a golden coating, incredibly crunchy with oats, multigrain or buttermilk. We want all families in Romania to enjoy this ready-to-cook range and bring flavor to the kitchen, without compromises on taste, quality, or budget. We know that Romanians are looking for trusted products with safe, high-quality ingredients and an optimal quality-price ratio, and this range is our answer to these needs, say Ciprian Oprea, Commercial Director of TRANSAVIA.
A meticulous process and cutting-edge technology for the perfect taste, texture, and crunch
To achieve the perfect combination of crispy and juicy, the chicken meat market leader uses the ultramodern Marel i-CUT technology, which ensures precise portioning and eliminates food waste. And thanks to advanced baking and frying methods, every product in the range Fragedo Crunch your Lanch It's uniform, flavorful, and ready to cook in minutes.
„We use advanced technology, and our R&D and Product Quality and Safety teams have rigorously selected ingredients based on strict quality and sustainability standards. We have tested every ingredient combination and every stage of the production process to ensure a perfect balance between texture, taste, and nutritional value. We have consulted with consumers through tasting sessions to ensure that every product in the range delivers the taste experience we promise”Say Cristina Lupșan, Quality Director Industrialization Sector TRANSAVIA.
For the first time, the new range also comes with a novelty for consumers: SmartCook by Fragedo – Romania's first AI cooking assistant that simplifies the lives of those who are in a hurry, yet looking for delicious recipes with little effort. It is an assistant that can also help those who scan the QR code on the packaging right in the stores, providing shopping suggestions that incorporate compatible products for the desired recipes.
Premium chicken meat, Romanian 100%. Quality from the bowl to the fork
Fragedo It is more than just a Romanian 100% brand—it is a commitment to excellence that the TRANSAVIA team has upheld for over 34 years. The Romanian family-owned business behind this successful brand is the only one in Romania to have a fully integrated business model, from „Forky”, with owned facilities. Basically, it is the only large producer that exclusively raises and processes chicken from its own farms. Total control over production ensures complete traceability and superior standards of safety and quality and, without a doubt, a taste, tenderness, and aroma that you simply cannot fail to recognize. In addition to internationally relevant certifications that guarantee responsible production and robust food safety management, such as GLOBAL SLP, ISO 22000:2018, BRCGS Food Safety, and FSSC 22000, TRANSAVIA holds the title of Supplier to the Royal House of Romania, and Fragedo has been designated for the last 6 consecutive years by parents in Romania as the „Nr. 1 Brand for Kids by Forbes Romania”[1].
The new range Fragedo Crunch your Lunch is available in modern retail stores across the country, offering consumers a convenient, practical, and quick solution for delicious family meals. With rigorous quality control, complete traceability, and the use of the most advanced technologies, the range brings to Romanians' tables products such as Schnitzel, Bites later Strips from whole premium chicken breast, ready to cook, with an unmistakable taste.
[1] Chosen by parents in Romania, for the sixth consecutive year, as the „most trusted meat brand (chicken, pork, beef, etc.),” following a study conducted by Forbes Romania and the D&D Research Institute.
