Fragedo from TRANSAVIA, in an analysis about the value of constant quality for consumers and retailers: „Regardless of the product they choose, the consumer finds the same standard of safety and quality behind it”

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Juicy at every bite, juicy and full of flavor. This is how you recognize the quality of chicken meat Fragedo. The breast that remains juicy when cooked, the tender and crispy skin on the wings. Beyond the taste that makes you crave a meal, there is the care for every stage of production and the rigorous food safety controls. Fragedo from TRANSAVIA. Quality that you can feel, safety that you can trust.

When you find a product that makes the recipe come out exactly the way you want, you have a reason to choose it again. But what happens when, instead of Sunday’s steak, you need a lunch prepared in a few minutes? The article published on Retail-FMCG.ro It tracks how trust in a product Fragedo spreads to other varieties and what makes the buyer return to the shelf for another meal from the same week.

Discover the chicken meat assortments Fragedo and find out why they are appreciated by consumers and retailers alike. article published on Retail-FMCG.ro.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.