For most parents in Romania, behind every nutritious meal and every smile from their child lies a bond based on trust, quality, safety, care, and respect. These criteria are also the ones that formed the basis for designating the brand Fragedo, right „No. 1 Brand for Kids by Forbes Romania”. Chosen by parents in Romania for the sixth consecutive year as the „most trusted meat brand (chicken, pork, beef, etc.),” following a study conducted by Forbes Romania and the D&D Research Institute, the leader of the chicken meat market continues to be a symbol of excellence and the commitment to Romanian families that TRANSAVIA has undertaken for over three decades.
„Each product bearing the Fragedo name represents our family's promise to families in Romania of safety and high quality that are non-negotiable. We are the only chicken meat producers in Romania who fully own and control all facilities along the entire production chain, from farm to fork. This allows us to guarantee the safety and quality of every product offered to those who appreciate authenticity, excellence, and superior nutritional value. Thus, the most demanding buyers, parents, can have complete confidence in what they put on the table for their loved ones when choosing our products from store shelves. As a mother, I know that for parents, trust is not just a word, but a feeling earned through consistency and responsibility. That is why we deeply value this recognition received at the Frobs Kids Gala, for the 6th consecutive year, for the premium brand in our portfolio”, declares Theodora Popa, Vice President of TRANSAVIA
Fragedo it is the flagship brand in the TRANSAVIA portfolio, meeting the current needs for nutrition, care, health, and lifestyle of the contemporary Romanian family, featuring a wide range of fresh chicken meat products, from individual cuts (breast, thighs, wings, livers, etc.) to marinated, ready-to-cook specialties.
Fed with grain from the vegetable farms worked by TRANSAVIA, the chickens Fragedo They are appreciated for their tenderness and flavor by the most demanding consumers, consistently having the same taste and quality, with superior nutritional value, regardless of how they are cooked.
The quality of TRANSAVIA’s products is an integral part of the company’s sustainability strategy, and a key element in fulfilling this commitment is healthy feed and proper nutrition for chicks. In the 100% vertically integrated production chain, from the bowl to the fork, only chickens raised in our own facilities are processed, fed with grains produced on the over 10,000 cultivated hectares in our owned crop farms. The harvest is processed in our own Compound Feed Mill, thus ensuring daily fresh feed for the breeding and reproduction farms.
