Today, this trust receives a new public recognition: Forbes Romania designates Fragedo named „#1 Brand for Kids”, „the most trusted meat brand (chicken, pork, beef, etc.)”, for the seventh consecutive year, following a study conducted in partnership with the D&D Research Institute[1]. This is an award that speaks not of notoriety, but of consistent quality, an essential criterion in the food market and all the more important when we talk about our children.
„When you’re working with food products intended for children, you can’t treat anything as just routine. A 100%-certified source of chicken, a properly managed supply chain, and respect and care in every step: all of these are, in fact, a form of responsibility toward the families who rely on us. We can say that those „7 years at home” have turned into „7 years of recognition as the #1 Brand for Kids,” because this year’s Forbes award comes precisely as a confirmation of this type of relationship: attentive, committed, and consistent,”, states Marian Sabău, Quality and Food Safety Division Director, TRANSAVIA.
The leader of the Romanian chicken meat market, TRANSAVIA, is the only domestic producer that fully owns and controls all facilities along the entire production chain, from the bowl to the fork. This allows it to guarantee the safety and quality of every product offered to those who appreciate authenticity, excellence, and superior nutritional value. For the average consumer, all of this is not necessarily visible. But it can be felt. In the way the chicken meat is always safe and has the exact same quality every time.
Chicken meat Fragedo accompanies millions of families in their important moments, from the little ones' first meals, to daily meals or special ones during family weekends and those marking various anniversaries. The range Fragedo it has expanded at the rate at which the habits of Romanian families have changed. From individual essential ingredients for home cooking (breast, thighs, wings, livers, etc.), to marinated or ready-to-cook products for the pan, actifryer, or oven, the brand responds to the daily realities of parents: less time, but the same desire to offer something good, safe, and nutritious.
„Parents are looking for simplicity and safety: chicken meat that is always consistently good, with no surprises and no compromises. Children can feel the difference, even if they cannot explain it. The way the chickens are raised, their feed, and the way every stage is controlled all ultimately translate into taste, texture, and nutritional quality. The distinction #1 Brand for Kids, received by Fragedo for the seventh consecutive year, it is a sign that the way we work as we should is visible in the real life of families”, states Cristina Lupșan, Quality Director, Industrialization Sector, TRANSAVIA.
The quality of TRANSAVIA’s products is an integral part of the company’s sustainability strategy, and a key element in fulfilling this commitment is healthy feed and proper nutrition for chicks. In the 100% vertically integrated production chain, from the bowl to the fork, only chickens raised on our own farms, where we control the entire process of reproduction, incubation, and growth, are processed. Fed with grains and sunflowers grown on TRANSAVIA vegetable farms, the chickens Fragedo they are appreciated for their tenderness and flavor by the most demanding consumers, children and parents, consistently maintaining the same taste and quality, with superior nutritional value, regardless of how they are cooked.
TRANSAVIA operates five analysis laboratories, where it daily performs determinations regarding the quality and safety of meat and meat products, determinations regarding the quality of water used for watering and feeding poultry and as a component of meat products, determinations regarding the quality of poultry feed, and determinations regarding poultry welfare.
The leader of the chicken meat market also stands out through the useful innovations it proposes, such as Fragedo Crunch Your Lunch, a ready-to-cook product range made from whole chicken breast, or SmartCook by Fragedo, Romania's first AI cooking assistant, which suggests quick and personalized recipe ideas to consumers based on their chosen ingredients. Very easy to access, by scanning the QR code on the packaging or directly on the company website, this assistant is a practical tool, especially for those in a rush but passionate about good meals, or for those who want to quickly make efficient shopping lists.
[1] The study ”Measurement of the Perception of Children's Brands, 2025” conducted by the market research company D&D Research between August 2025 is a marketing survey carried out through random telephone calling (CATI) (random digit dialing) based on a questionnaire implemented on an electronic platform. The study is conducted on a convenience sample of N=1015 respondents (valid datasets) and is nationally, regionally, and urbanly representative for cities with over 100,000 inhabitants according to the data of the last valid census (2021), broken down by gender and age of the population between 18 and 55 years old. Additional selection criteria: mothers who have at least 1 child under 5 years old. The study has a maximum error of 3.1% for a 95% confidence interval at the product category level.
