Transavia is participating for the fifth consecutive time in Anuga, the largest international trade fair in the agri-food industry.
Transavia, the leader of the local chicken meat market, is participating in a new edition of the Anuga 2017 trade fair, the most important event dedicated to the agri-food industry globally. The event kicked off this year on October 7 and will run until October 11, bringing together in Cologne over 7,400 exhibitors from around the world and more than 160,000 visitors. Being one of the largest exporters in Romania, Transavia is participating for the fifth consecutive time at the Anuga fair with its own stand, the event bringing together the world's most important producers.
Participating in the Anuga trade fair is a long-standing tradition for Transavia, and its export market development strategy also involves taking part in major international industry fairs and exhibitions, given that over 25% of the company's annual production reaches several European countries. Transavia is participating as usual with its own stand, reaffirming its category leader position here as well, with this year's edition providing the company with the opportunity to showcase the new packaging for Fragedo products, which are based on the most modern packaging technologies—a 2 million euro investment made by the company in 2016.
This year's presence is remarkable, as the company has invested in an atypical, highly differentiating proprietary stand concept: Natural Taste from the Mystic Transylvania. The concept introduces the idea of carefully raised chicken in Transylvania, in its own farms, through an exceptional graphic approach created by Brandient.
„Participating in the Anuga trade fair is a reconfirmation of the work we have been doing for more than 26 years and of our products. To always maintain the highest standards, we make constant investments in modern technologies that facilitate and streamline the production process. Thus, we keep our promise made to consumers everywhere, Well Made in Romania, now even more strongly expressed by the new communication synthesized through differentiating icons, such as Safety assured by the founding family.”, says Ioan Popa, president of the Transavia Group.
