April 28, 2025. Fragedo, TRANSAVIA’s flagship brand and the number one poultry brand in Romania, launches the new grilling season with a delicious innovation: the Fragedo Barbeque range. These new recipes, featuring perfectly seasoned combinations ready for the grill and packaging that instantly sparks your appetite, are set to become the “secret weapon” for all barbecue lovers—whether they’re behind the grill or enjoying the results with friends and family.

The new Fragedo Barbeque range, made for every “legendary barbecue,” offers irresistible combinations: a mix of spicy and barbeque wings, spicy wings with barbeque drumsticks, and barbeque wings with mildly spicy chicken sausages—all expertly seasoned and ready for grilling.

“We’re all ready to fire up the grill and enjoy the deliciousness of Fragedo Barbeque: spicy wings, chicken sausages, and marinated chicken thighs—tender on the inside, crispy on the outside—ready to deliver a burst of bold flavors in every bite. Consumers looking for a quick and easy solution for a successful barbecue can now choose from a variety of products tailored to their tastes. The Fragedo Barbeque range is already available in major retail chains, ready to accompany a new season of legendary grilling, whether at home or outdoors. With new recipes that meet Romanians’ expectations and modern packaging that combines clear information with an eye-catching design, this range is easy to recognize and invites everyone to live each moment to the fullest,” says Ciprian Oprea, Commercial Director at TRANSAVIA.

The new range also introduces something fresh for consumers: SmartCook by Fragedo – Romania’s first AI cooking assistant, designed to simplify the lives of those in a hurry who still crave delicious meals with minimal effort. This assistant can also support in-store shoppers who scan the QR code on the packaging, offering shopping suggestions that include compatible ingredients for their chosen recipes.

Grilled meat remains one of Romanians’ top culinary preferences, but grilling requires a different process compared to oven or stovetop cooking. The high-temperature reactions involved in grilling create unique flavors, and the seasoning must be specially adapted for this method. According to Prof. Dr. Dan C. Vodnar[1], there are significant differences between charcoal grilling and gas grilling—and chicken is ideal for both. While charcoal grilling adds complex aromas and subtle smoky notes, gas grilling ensures optimal temperature control and fast, consistent cooking. The choice depends on each person’s style, and Fragedo Barbeque products are perfectly suited to both, marinated with enticing spices for juicy textures and rich flavors that come alive during cooking.

Romanians looking for a fast, tasty, and convenient solution for a “legendary barbecue”—outdoors or at home, with minimal effort—can turn to this new range, backed by the promise of safety and premium quality. As the market leader in poultry in Romania, TRANSAVIA is the only producer in the region with 100% integrated operations “from grain to fork.” From its own breeding farms, hatcheries, and broiler facilities, to growing and preparing feed, slaughterhouses, processing plants, proprietary product testing labs, and distribution fleet, TRANSAVIA controls every step of the production process—ensuring full traceability, optimal nutrition, and the authentic flavor recognized by consumers across the country and abroad.

[1] Dan Cristian Vodnar, 2023, „Știință cu sare și piper. Chimia pe care nu o înveți la școală?”, Corint Educațional, București, p. 163