19 November 2025. Sântimbru, Alba. For parents, every meal they prepare for their child is a moment of connection, care and safety. It is one of the simplest, yet most profound expressions of love. And the responsibility of putting something on the table they fully trust is exactly what has shaped, over time, the bond between families in Romania and the Fragedo brand from TRANSAVIA.

Today, that trust receives new public recognition: Forbes Romania names Fragedo the “#1 Brand for Kids” and “the most trusted meat brand (poultry, pork, beef, etc.)” for the seventh consecutive year, following a study conducted together with the D&D Research Institute. This distinction is not about notoriety, but about consistent quality, an essential criterion in the food industry, and all the more important when we talk about our children.

“When you work with food products intended for children as well, you cannot afford to treat anything as routine. A 100% controlled poultry source, a production flow done the right way, respect and care in every action: these are all forms of responsibility toward the families who rely on us. We can say that our ‘7 years of homegrown values’ have become ‘7 years of recognition as #1 Brand for Kids,’ because this year’s Forbes award confirms exactly this type of relationship: attentive, responsible and unwavering,” says Marian Sabău, Quality and Food Safety Division Director, TRANSAVIA.

As Romania’s poultry market leader, TRANSAVIA is the only Romanian producer that owns and fully controls every facility throughout the entire production chain, from grain to fork. This allows the company to guarantee the safety and quality of every product for consumers who appreciate authenticity, excellence and superior nutritional value. For the average consumer, not all of this is visible. But it is felt, in the way the chicken meat is always safe, always fresh, and always of the same high quality.

Fragedo chicken accompanies millions of families in their important moments — from a child’s first meals, to daily dinners, special weekend gatherings, or celebrations. The Fragedo range has evolved in step with the changing habits of Romanian families. From essential fresh cuts for home cooking (breast, thighs, wings, livers, etc.) to marinated or ready-to-cook products for the pan, actifryer or oven, the brand responds to the real-life rhythm of parents: less time, but the same desire to offer something good, safe and nutritious.

“Parents look for simplicity and safety: chicken that is consistently good, with no surprises and no compromises. Children sense the difference, even if they can’t explain it. How the chickens are raised, their feed, how each step is controlled: all of this shows in the taste, texture and nutritional quality. The #1 Brand for Kids distinction, awarded to Fragedo for the seventh year in a row, is a sign that doing things the right way truly makes a difference in families’ everyday lives,” says Cristina Lupșan, Director of Quality – Industrial Processing Sector, TRANSAVIA.

The quality of TRANSAVIA products is an integral part of the company’s sustainability strategy, and a core element of this commitment is healthy feed and proper nutrition for the chickens. In its 100% vertically integrated production chain, from grain to fork, TRANSAVIA processes only chickens raised in its own farms (breeding, hatching and rearing). Fed with grains and sunflower crops grown on TRANSAVIA’s vegetal farms, Fragedo chickens are appreciated for their tenderness and flavor by the most discerning consumers, children and parents alike, delivering the same taste, the same quality and superior nutritional value every time, regardless of how they are cooked.

TRANSAVIA operates five analytical laboratories that perform daily tests on the quality and safety of meat and meat products, water used for drinking and feeding chickens (and as a component of meat products), feed quality, and bird welfare indicators.

The poultry market leader also stands out through practical innovations such as Fragedo Crunch Your Lunch, a range of ready-to-cook products made from whole chicken breast, and SmartCook by Fragedo, Romania’s first AI cooking assistant. SmartCook provides consumers with quick, personalized recipe ideas based on the ingredients they select. Easily accessible by scanning the QR code on the packaging or visiting the company’s website, this tool is especially useful for busy people who still want good meals or who want to build efficient shopping lists quickly.