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Award for the strongest brand in the meat products category at the Piața Awards Gala on November 15, 2018

Transavia received the award for the strongest brand in the meat products category at the Piața Awards Gala on November 15, 2018!

The leader of the chicken meat market in Romania and the most prestigious FMCG company in Transylvania, Transavia is a traditional family business and a formidable player in the South-East European meat market.

National supplier in almost all international retail accounts through the Fragedo brand, the company's main commercial product, Transavia is also one of the most important exporters in the category.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.