April 1, 2026. Sântimbru, Alba. TRANSAVIA marks 35 years of activity, during which time it has become one of the main contributors to Romania's economy and a benchmark in the food industry, through a business model built on integration, responsibility, and sustained investments.
Over the years, the company—whose capital is 100% Romanian—has consistently generated economic value, ranking among the largest contributors to the state budget in the agri-food sector through the taxes it pays on its annual profits. At the same time, TRANSAVIA provides stability for over 2,300 employees and their families, who enjoy secure incomes and salaries paid on time, without a single day’s delay since the company’s founding, thereby contributing directly to the development of the communities in which it operates.
However, the company's impact extends beyond the economy. TRANSAVIA products are present on the tables of millions of families in Romania and 27 other countries, building, over time, a relationship based on trust and consistency.
„For 35 years, TRANSAVIA has been anticipating market demands, actively contributing to the definition of future industry standards, and acting responsibly toward consumers, partners, and our people. It’s not the visible things that make the difference—it’s the things done right, every time. This consistency is reflected in everything we do: in our integrated 100% business model—from seed to table—with our own facilities; in our ongoing investments in technology and sustainability; and in our long-standing partnerships, built on respect. All of this, together with the trust of millions of consumers who choose our products every day in stores, forms the foundation of our leadership position. We look ahead with the same sense of responsibility and rigor, continuing to invest in the development of our people and our company, in expanding our integrated model, and in solutions relevant to consumers today and tomorrow. Because the future is built just as it has always been: consistently, solidly, and with respect for doing things right—together with the people—our employees, partners, and communities—who give meaning and continuity to this journey, and to whom we extend our thanks.”, declares Ioan Popa, President and Founder of TRANSAVIA.
This journey is supported by a unique model in the region, 100%—an integrated process from bobbin to fork, with its own facilities, which allows complete control over the entire production chain and ensures consistent standards of quality and food safety, appreciated by consumers everywhere.
The family business has continuously invested in modern technologies, sustainability, and efficiency, consolidating a model that responds to both current market demands and the need for long-term stability. The company's resilience is driven by a clear vision and consistent management strategy, supported by committed leadership in all its actions, as well as by relationships built over time, with honesty and mutual respect toward partners. In addition, the company's strength and stability, being one of the very few debt-free companies, contribute to its healthy growth through the consolidation of its market share in the country, expansion into new segments and other markets, all achieved through significant investments from the profits obtained.
Because a leadership position is defined not only by the size of the company or its production capacity, TRANSAVIA has set safety and quality standards, shown that it is possible to be profitable and sustainable at the same time, thanks to its Zero Waste Policy, and has consistently brought to the market relevant products that meet the changing expectations of consumers and concretely support the company's mission to contribute to people's quality of life by providing sustainable, healthy, tasty, and safe food, from the bowl to the fork.
Gaining a leading position in the chicken meat market through the Fragedo brand—and, above all, consolidating that position year after year—has demonstrated TRANSAVIA’s ability to remain relevant in a dynamic market. The secret to this success lies in the dedication of the team, which does things right every single day, coupled with significant and sustained investments in relevant innovations—a direct response to consumers’ real needs. From the 100% business model—integrated with in-house facilities—to the continuous evolution of its products, the company has consistently raised the market standard through best practices: the introduction of fresh, high-quality products with carefully controlled texture, precisely cut, and with an extended shelf life, ensuring that fresh chicken products are efficiently managed throughout the distribution chain. This bold move was supported by investments in advanced technologies, including modified atmosphere packaging.
Innovation is also found in packaging and containers, developed to preserve freshness and meet current safety and sustainability requirements. At the same time, the portfolio has constantly evolved toward products adapted to the contemporary lifestyle. A good example is the recently launched Fragedo Crunch Your Lunch range of Schnitzel, Strips, and Bites, made from whole chicken breast tenderloin, ready to cook, with oat, multigrain, or buttermilk coatings, offering balanced, quick options that are easy to integrate into the daily diet. This ability to constantly bring consumers relevant products, aligned with the company's mission, is the source of TRANSAVIA’s healthy growth and leadership.
„For 35 years, TRANSAVIA has been a benchmark in the Romanian food industry not through promises made, but through respect, honesty, and consistency. We continue to invest in expanding production capacities, in sustainable technologies, in optimizing processes, and in expanding into new segments and markets to meet the increasingly high demands of consumers, consolidating our role in the communities where we operate and strengthening existing partnerships, while opening new areas of collaboration, following the same direction that has defined us from the beginning: things done the right way, that stand the test of time”, says Theodora Popa-Liteanu, Vice President of TRANSAVIA.
The company announced at the end of last year the launch of a new strategic phase: expansion into the pet food segment, thus continuing its mission to offer safe and quality products for the non-verbal members of the family as well. This major new investment from own funds will support the consolidation of Romania's position as a global player and the promotion of Romanian pet products on international markets.
The 35th anniversary marks the solid journey and future-oriented investments that strengthen the model from the bowl to the fork now and at the bowl, as well as TRANSAVIA's commitment to remain consistent in what defines the company, doing things the right way, things that matter and endure.
