TRANSAVIA celebrates Sustainability Day with Gold and Silver recognitions at the Community Index® 2024

The Gold and Silver awards recently earned by TRANSAVIA in the Community Index® 2024 reaffirm that sustainability is a responsibility that this renowned family-owned business with 100% Romanian capital embraces every day.

In the context Sustainability Days, marked in Romania on October 27, Theodora Popa, TRANSAVIA Vice President, highlight the importance of initiatives that inspire and educate: „Through our concrete initiatives, we aim to inspire and educate the market, demonstrating that sustainability is not just a choice, but a responsibility that we assume day by day. Thus, Sustainability Day is a great opportunity to reflect on the impact of our actions and to celebrate the achievements that support our commitment to responsible production. The Gold and Silver recognitions within the Community Index® 2024, received last month, reflects our commitment to being an industry benchmark in complying with the highest standards, doing exactly what is right day in and day out, from farm to fork.”

TRANSAVIA, the only poultry meat producer in Romania certified GLOBAL S.L.P., the most important global animal farm good practices certification program, received and Gold recognition in the 2024 Community Index®, in the Animal Welfare category. The complex analysis of the 43 indicators aligned with the most important international standards in the field of community investments showed that the project „Responsible treatment of chicks. Animal welfare”, monitors the widespread use of existing best practices and technologies, from an economic and ecological perspective, in all production activities.

„We are glad that our efforts to achieve responsible production of safe, high-quality products are recognized, contributing to consumer safety and satisfaction while respecting animal welfare and the environment. And we are proud when evaluations by Community Index® 2024 experts validate that we do what we say and say what we do, states Theodora Popa, Vice President of TRANSAVIA.

The award-winning project is based on certification GLOBAL S.L.P. (Smart Livestock Practices Standards) obtained by TRANSAVIA for the first time in Romania in the spring of this year, following an audit at the broiler breeding farms where ZERO non-conformities were recorded. Thus, the leader of the poultry sector in Romania contributes to sustainable agri-food practices, environmental protection, and ensures product quality and safety, having a positive impact on public health.

„The GLOBAL S.L.P. Standard. this based on years of research in collaboration with international experts, designed to support better consumer and environmental protection, sustainable production, social and animal welfare. It integrates best general practices aimed at reducing the waste of vital resources and ensuring sustainability for future generations, following a series of scientific criteria that go beyond legal requirements, are economically feasible, and can be quantified and audited”, explain Marian Sabău, Quality and Food Safety Director TRANSAVIA.

 

Within the 2024 Community Index®, where over 850 projects were evaluated across 21 categories, TRANSAVIA has also received SILVER recognition in the Reduce Reuse Recycle category with the project From Fork to Fork and Back, care has the objective of the full utilization of by-products not intended for human consumption resulting from the technological chain, practically avoiding the generation of waste.

One of the largest employers in the food industry, with a presence in 8 counties, TRANSAVIA operates sustainably using a vertically integrated 100% business model, with company-owned facilities, based on best practices and the strictest protocols throughout the entire production and distribution chain, from the bowl to the fork. It is the only producer in the country that offers chicken meat products sourced exclusively from chickens raised on its own farms, guaranteeing safety and superior quality.

The leader of the Romanian poultry market publishes Sustainability Reports since 2019 and is the only company with 100% Romanian capital that has committed to the standards to be a co-signatory of the EU Code of Conduct on Responsible Food Business and Marketing Practices.

Community Index highlights good practices and strategic projects that emphasize aspects such as stakeholder engagement or the measurement of medium- and long-term impact. The analysis following which are awarded Community Index awards it started from a database of over 850 projects or programs carried out in the past year, serving as a benchmarking tool for programs or projects implemented for the benefit of communities and helping to gain a deeper understanding of the local and national context.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.