Transavia participated in Food Expo Greece 2017

Transavia, the leader of the local chicken meat market and one of the most important family businesses in Romania, with over 25 years of experience in the field, participated between March 18 and 20, 2017, in the 4th edition of the Food Expo Greece 2017 event, the largest specialized exhibition event in the South-Eastern Europe region.

With 1,200 exhibitors from 68 countries and 46,000 visitors from 88 countries, the Food Expo Greece 2017 event is a leader in the food and beverage exhibition market.

“Transavia's participation in the largest food event in South-Eastern Europe represents a certification of the quality of our products, which is already recognized locally, as well as proof that our performance is a benchmark for the entire poultry industry. Greece is a dynamic market where we have been present for many years, which is why participation in Food Expo Greece 2017 was an important opportunity to consolidate our strategic relations with existing export partners, as well as to develop new long-term business opportunities.” states Daniel Opriș, Transavia Export Sales Director.

At the exhibition, the company participated with its own stand where the quality of Transavia products was the main focus. The premium brand Fragedo and the semi-cooked products made on the ultramodern technological lines in the Transavia factory—part of a vertically integrated business system, unique on the Romanian market—were presented, as well as the remarkable results achieved in the safety and quality of chicken meat.

Transavia is consistently present at international trade fairs and exhibitions in the field, such as SIAL or Anuga, this being the company's first participation in the exhibition event in Greece.

Over the years, Transavia has consolidated its position on the export market, being a reliable partner thanks to the quality of the products offered and the seriousness with which it treats its collaborators. With the investments made in recent years, the company has the capacity to export top-quality products that are prepared in an integrated system at the highest standards.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.