TRANSAVIA, povestea românească „de la bob la furculiță”, cucerește Kölnul la ANUGA 2025

TRANSAVIA reprezintă România la ANUGA 2025, cel mai mare târg global dedicat industriei alimentare, desfășurat la Köln. Printre miile de expozanți din peste 110 țări, standul companiei (Hall 09.1, Stand E041) atrage vizitatorii cu mesajul „Well made at every step” – bine făcut la fiecare pas. Afacerea de familie are un model unic în Europa Centrală și de Est: controlează fiecare etapă a procesului, de la cultivarea cerealelor și creșterea păsărilor până la produsul final. „Cel mai mare atu pe care îl avem este faptul că suntem 100% integrați, oferind mereu produse de cea mai înaltă calitate”, say Theodora Popa-Liteanu, Vice President TRANSAVIA.

Noutatea adusă anul acesta la Köln este gama Fragedo Crunch Your Lunch, o linie premium de produse gata de gătit din piept de pui: șnițel, bites și strips. TRANSAVIA exportă deja zilnic în aproape 30 de țări, iar participarea la ANUGA 2025 îi confirmă poziția de partener de încredere pe piața internațională. „Seriozitatea cu care onorăm contractele și deschiderea pentru soluții optime sunt avantajele noastre competitive”, afirmă Daniel Opriș, External Sales Director TRANSAVIA. Compania investește constant în energie verde și tehnologii moderne și publică anual rapoarte de sustenabilitate.

Read the full article on Ziarul Pozitiv.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.