Care for the environment and the use of renewable energy are part of TRANSAVIA's list of priorities. The company is one of the largest chicken meat producers in the country. It also holds the title of pioneer in sustainability within the food industry. In its over 30 years of activity, TRANSAVIA has stood out for excellence and investments in modern and sustainable technologies.
On October 16 took place Round Table „Sustainability. From producer to consumer”, organized by Capital and Infofinanciar. This event brought together leaders of the business world who pride themselves on sustainable projects and green initiatives. Thus, Tulia Cășvean, Corporate Communication Director of TRANSAVIA, presented the company's vision regarding sustainability during the event.
TRANSAVIA is the largest poultry company in Romania. It is also the national market leader for chicken meat. Around 30% of the company's production is exported. According to TRANSAVIA's representative, sustainability is not a new concept for this business. Sustainable principles are visible in the business model and through the „from grain to fork” strategy.
„Sustainability is not new to us. We have been doing this for a very long time through our business model, from farm to fork. It is a strategy that we designed long before the European Commission's initiatives became popular. If for some sustainability is actually a communication or marketing technique, for us it is truly part of the business. If we are not sustainable, we cannot have business continuity. We are in a field where we cannot have interruptions. We work with life, there are some very clear cycles. For this reason, we invest and take care in everything we do.” said Tulia Cășvean, Corporate Communication Director of TRANSAVIA.
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