TRANSAVIA, the leader of the Romanian poultry meat market, tells the story of its products made just right, from grain to fork, „well made at every step”, ANUGA 2025, the world's largest international food and beverage trade fair (October 4–8, 2025, Messe Köln, Germany).
In Hall 09.1 | Stand E041, visitors will discover how this renowned family-owned business in Transylvania does things right: a 100% integrated production model with its own facilities, a wide range of premium chicken products, and a genuine passion for quality at every stage.
With a fully integrated system, from the bowl to the fork, with its own facilities, TRANSAVIA ensures total control over every stage of production, delivering consistent quality, food safety, trust, and superior taste. This integrated approach is unique in Central and Eastern Europe and positions TRANSAVIA as a reliable partner for retail and HoReCa customers seeking reliability and excellence.
„We are delighted to welcome potential partners to our booth at ANUGA 2025 (Hall 09.1 | Booth E041) and to showcase the quality and care behind our products—made the right way—as well as the values and dedication that define everything we do. Our greatest strength is that we are a fully integrated company, from farm to fork, with our own facilities, consistently offering the highest-quality, safe, and delicious chicken products. Our vision, ‘well made at every step,’ reflects our deep commitment to safety, quality, transparency, and long-term partnerships. We look forward to connecting with professionals who share our passion for responsible food production and the highest standards.”, declares Theodora Popa, Vice President of TRANSAVIA.
ANUGA 2025: the ideal platform for expanding TRANSAVIA exports
The leader of Romania's poultry industry is already making daily exports, and its products reach the tables of consumers in nearly 30 countries, confirming TRANSAVIA's reputation as a reliable supplier for international partners. Participation in ANUGA 2025 It represents a strategic opportunity to attract new clients, strengthen professional relationships, and identify valuable avenues for growth.
„ANUGA 2025 creates the ideal framework for exploring new production and sales opportunities, for initiating discussions that can evolve into lasting partnerships and new export contracts. As with anything done properly, it requires understanding the expectations of consumers in other countries, how the export business is conducted, what the partners” requirements are, what the strengths are, and what needs to be improved in the offering. The 20 years since we began exporting have also left a positive mark on Romania's image as an exporter of poultry meat, which is now appreciated worldwide. An enormous advantage we have is the reliability with which we fulfill contracts and the openness we have to finding optimal solutions.”, say Daniel Opriș, External Sales Director TRANSAVIA.
TRANSAVIA Launches Fragedo Crunch Your Lunch Internationally at the World's Largest Food Fair
At ANUGA 2025, TRANSAVIA internationally launches the range Fragedo Crunch Your Lunch, a remarkable line of ready-to-cook products made from whole chicken breast: Schnitzel, Bites and Strips. The range combines tradition with innovation, offering consumers a special culinary experience. Easy to cook, made from premium whole chicken breast with a golden, crispy, and flavorful coating, the products can be adapted to the needs of different markets, ensuring maximum flexibility for international partners.
In addition, visitors can explore other products from TRANSAVIA’s extensive portfolio, each of which reflects the company’s passion for quality, safety, and sustainability. With a fully integrated business model and control over every stage, from the bowl to the fork, the market leader in Romania is, in fact, the only major player in Central and Eastern Europe that raises and processes chicken exclusively from its own farms. This total control ensures full traceability, high standards of food safety, and the taste, tenderness, and freshness that consumers recognize and appreciate.
Passion for quality, safety and sustainability
TRANSAVIA's commitment to quality is confirmed by prestigious international certifications, including GLOBALG.A.P. SLP, ISO 22000:2018, BRCGS Food Safety and FSSC 22000, which certifies responsible poultry-farming practices and rigorous food safety management. Furthermore, the leader of the Romanian poultry market is deeply committed to reducing its environmental footprint, investing substantially in high-efficiency technologies and renewable energy. From its own funds, generated from profits made year after year, the family business has implemented the largest green energy investment in the Romanian food industry. Since 2019, TRANSAVIA has voluntarily published ReportSustainability Department, which reflects its commitment to transparency and corporate responsibility. It is also the only company with 100% Romanian capital that has adopted and co-signed The EU Code of Conduct on Responsible Business and Marketing Practices in the Food Sector.
From October 4–8, 2025, TRANSAVIA invites all visitors ANUGA 2025 to discover the complete range of products, meet its dedicated team, and experience firsthand what it means „Well made at every step”, at Hall 09.1 | Booth E041.
With approximately 8,000 exhibitors from 110 countries and an exhibition space of over 290,000 m², ANUGA 2025 It will be the largest edition in the event's history. Between October 4 and 8, Cologne will become again the global capital of the food industry and the meeting place for more than 140,000 professional visitors from close up 200 countries, setting new benchmarks of international relevance for the industry.
