Tulia Căşvean, TRANSAVIA: ”If we don't put people first, we fail to progress”

responsibility is something extremely useful and must be assumed by everyone from the youngest to the oldest in order to have results, believes Tulia Cășvean, Corporate Communication and PR Director at Transavia, which explains: „Sustainability for the sake of sustainability does not exist. We are certainly at a stage where, if we do not put people first, we fail to progress in the long term. Even when we talk about ESG, we are truly talking about people, because we do not protect the environment for the sake of the environment; we protect the environment so that people can thrive. We do not have a social approach for the sake of being social advocates, but so that people are healthy, can thrive, and can develop further. This means that we all have a responsibility and we all must work together. Regulations certainly bring some difficulties, but as long as they apply to everyone, they create a framework where everyone has the same responsibilities and then, somehow, we have the same expenses.”.

Tulia Cășvean also says: „Sustainability does not come for free, but with investments. Sustainability costs, but it certainly costs us more not to be sustainable – both as a business, because we lose the business, and as humans”.

„We have a social responsibility – millions of families around the world choose our products every day”

Tulia Cășvean mentions that Transavia has, first of all, a social responsibility, because millions of families around the world choose the company's products every day. She says: „We export to nearly 30 countries. We are market leaders in Romania, which means that most products are chosen from our portfolio. Public health is absolutely essential, and that means products of consistent quality and safety with 100% traceability. We are in a market where volumes matter, but the difference is made by these two things – quality and food safety.”.

Tulia Cășvean concludes: „It is hard to be sustainable, to do things the right way, to make an investment of over 35 million euros in photovoltaic panels to secure your energy needs, but it is easier afterwards to plan your business, as is our case”.

Article taken from: Bursa.ro

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.