April 28, 2025. Fragedo, the flagship brand TRANSAVIA and number 1 in the Romanian chicken meat market, kicks off the barbecue season with savory new products: the range Fragedo Barbeque. New recipes with perfectly seasoned combinations, ready for the grill, and mouth-watering packaging will be the „secret weapons” for all grill lovers, whether they are preparing it or enjoying it with friends or family.
The new range Fragedo Barbeque, prepared for any „legendary grill”, proposes irresistible combinations: spicy and barbecue chicken wings mix, spicy wings with barbecue drumettes, and barbecue wings with mildly spicy chicken sausages, all carefully seasoned and ready for the grill.
„We are all ready to fire up the grill and enjoy the Fragedo Barbeque treats: spicy chicken wings, chicken sausages, and marinated chicken legs – tender on the inside, crispy on the outside – ready to deliver an explosion of intense tastes and aromas, perfectly balanced in every bite. Consumers looking for a quick and convenient solution for a successful, effortless barbecue can now choose from a variety of products prepared according to their preferences. The Fragedo Barbeque range is already available in major retail chains, ready to accompany a new legendary grilling season, at home or outdoors. It features new recipes, aligned with Romanians” expectations, and modern packaging that combines clear information with an attractive visual design, easy to recognize, reflecting the desire to live every moment to the fullest., states Ciprian Oprea, Commercial Director TRANSAVIA.
The new range also comes with something new for consumers: SmartCook by Fragedo – Romania's first AI cooking assistant which simplifies the lives of those who are in a hurry, yet are looking for tasty recipes with little effort. It is an assistant that can also help those who scan the QR code on the packaging right in the stores, indicating shopping suggestions that include compatible products for the desired recipes.
Grilled meat is one of the culinary preferences of Romanians, but preparing meat on the grill involves a different process than cooking it in the oven or a pan. The chemical reactions generated by high temperatures create unique flavors, and the spices must be specially adapted for this type of cooking. According to Prof. Univ. Dr. Dan C. Vodnar[1], there are notable differences between charcoal and gas grills – and chicken is ideal for both methods. If the charcoal grill offers complex flavors and slightly smoky notes, the gas grill ensures optimal temperature control and fast cooking without compromises. The choice depends on everyone's style, and the products Fragedo Barbeque are perfectly adapted for both methods, being marinated with appetizing spices, for juicy textures and rich flavors which are enhanced during cooking.
Romanians looking for a quick, tasty, and convenient solution for a „legendary grill,” made outdoors or indoors without too much effort, can choose the products from the new range, with the guarantee of safety and high quality. The poultry market leader in Romania is the only producer in the region that has integrated 100% of all operations, from the bowl to the fork. From its own breeding, hatching, and chick-rearing farms, to the cultivation and preparation of chick feed, from slaughterhouses and the processing plant to its own product verification laboratories and distribution fleet, TRANSAVIA controls every stage of production, ensuring 100% traceability, optimal nutrition, and an authentic taste and flavor recognized by consumers nationwide and abroad.
