Why, for us, quality begins with the corn and wheat kernels and only ends when the satisfied consumer chooses again the TRANSAVIA products.
Every day, millions of consumers choose a TRANSAVIA product without thinking about the journey it has taken to get there. They see the freshness, the taste, and the quality, but few imagine that their story begins many months earlier, in a field in Alba or Cluj, with a corn or wheat seed planted in the ground. This is the principle on which TRANSAVIA has built its integrated „from seed to fork” model with its own facilities: the conviction that you cannot truly control the safety and quality of a product if you only start checking it at the very end.
Quality is built step by step, and each link must support the next one. That is why the story begins in our own vegetable farms, where the grains that will become the food for the calves are grown. It continues in the Combined Feed Plant, where every ingredient is analyzed, every recipe is formulated with precision, and every batch is checked before reaching the farms. Next come the breeding farms, the incubation stations, the growing farms, the slaughterhouses, the processing plant, and finally the store shelf. Although they are different stages, they function as parts of the same system, where each decision influences what follows. This is the fundamental difference between an integrated model 100%, with its own facilities, and a fragmented one. Instead of each stage belonging to a different provider, the entire chain is coordinated by the same teams and following the same standards. Thus, the information does not stop at the border between two companies, but circulates continuously between agronomists, nutritionists, veterinary doctors, microbiologists, factory technologies, and quality control specialists.
A result obtained in the laboratory can lead to the adjustment of a feed recipe. An observation made on a farm can determine the change of a monitoring program. An analysis conducted on the cereals can influence the decisions made months later in the processing plant. In an integrated system, each piece of information finds its place in a larger picture, and each specialist contributes to the same mission: obtaining safe and quality chicken meat. This continuity also makes for complete traceability. Each batch can be tracked throughout its entire journey, from the crop from which the cereals come and to the finished product. At the same time, investments in laboratories, modern technologies, animal welfare, renewable energy, or the development of farms are not independent projects, but parts of the same strategy through which each stage is optimized for the benefit of the next.
Within the company, the expression „from bean to fork” is not a slogan, but a faithful description of how TRANSAVIA operates. A model in which agriculture, nutrition, veterinary medicine, research, technology, and processing are not separate activities, but chapters of the same story that do not end when the product reaches the shelf or when it is placed on a family table. It only ends when the consumer, satisfied with what they found in the packaging, chooses it again. Because, ultimately, the true measure of an integrated model is not just the control it provides over each step, but the trust it manages to build, choice after choice.
