Cristina Lupșan, TRANSAVIA: We believe that all consumers have the right to expect the highest standards of food safety

On the occasion of World Food Safety Day, marked on June 7 by the Food and Agriculture Organization (FAO), TRANSAVIA, the leader of the poultry meat market in Romania, reaffirms its commitment to provide safe and high-quality chicken meat products. For the company, food safety is non-negotiable and represents a shared responsibility of producers, distributors, retailers, authorities, and consumers.„We are proud that this year we have not recorded any recalls or withdrawals of products due to food safety reasons”, said Marian Sabău, Director of Quality and Food Safety at TRANSAVIA. Every stage of the integrated 100%-step production chain, „from the bean to the fork,” is carefully monitored. The process begins with the selection of the varieties and the scientifically formulated feed in the company’s own feed mill, made from grains grown on approximately 10,000 hectares, and continues with slaughtering, processing, packaging, and delivery.

This year’s theme, „Prepared for the Unexpected,” emphasizes the importance of collaboration throughout the entire food chain. In this context, the TRANSAVIA specialists offer consumers a few practical recommendations: choose chicken meat from trusted producers and verify the product’s origin and labeling. They also advise them to pay attention to the appearance and smell of the meat, critically analyze marketing messages, and handle and cook the products correctly. TRANSAVIA exports approximately 30% of its production to nearly 30 countries. In 2023, it was the only company in the sector selected by the European Commission’s Directorate-General for Health and Food Safety (DG SANTE) for an audit on the hygiene of slaughtering, and the results were very good.

„At TRANSAVIA we believe that all consumers have the right to expect the highest standards of food safety, guaranteed consistently and uniformly, regardless of where they eat or where they buy chicken meat. Therefore, every activity in our integrated 100% vertical production chain, from the piglet to the finished product, is carefully monitored and supervised. We start with the selection of the breeds and breeding parents and continue with the feeding of the birds with scientifically formulated feed produced in our Combined Feed Factory from cereals grown by us on the approximately 10,000 hectares of agricultural land we work on. We also carefully monitor the slaughtering, processing, packaging, and delivery processes. We apply the best practices and the strictest standards of hygiene and food safety, so that every product bearing the TRANSAVIA logo is a symbol of trust and quality”, say Cristina Lupșan, Quality Director, Processing Sector, TRANSAVIA.

Read the full article (in English) on Euromeat News.