Ioan Popa, President and Founder of TRANSAVIA, on vertical integration in Progresiv Magazine: „If your name is on the product, the responsibility for its safety and quality must remain with you”

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„When everything is produced in-house, the value created does not leave the company at each stage; it can be reinvested in technology, capabilities, efficiency, energy, people, and new products. This is how a strong and independent business is built over time. A leu saved through efficiency in one link does not only worth a leu in that link, but can improve the economy of the entire chain,” explains Ioan Popa, President and Founder of TRANSAVIA, the constant performance of the renowned family business in the heart of Transylvania, in an interview with Progresiv Magazine for a material dedicated to the strategic advantage that vertical integration brings to Romanian businesses. 

Building a system in which each activity supports the next one requires years of investment and decisions that must work together. „This is probably our most difficult advantage to replicate, because a slaughterhouse or a factory can be built, a farm can be purchased, technology can be accessed by anyone. However, it is much more difficult to build, connect, and make a performance, on this scale, an integrated system in which each link strengthens the next one,” emphasized Dr. Eng. Ioan Popa, who also spoke about the ambition to build a business in Romania. „well made in Romania”, evaluated according to international standards. 

We invite you to review the analysis signed by @Simona Popa, @Revista Progresiv, which shows that the vertical integration models developed in Romania do not follow a single recipe, but value is created when the activities under the same umbrella are effectively connected to each other, creating the ability to transform the control of the supply chain into speed of reaction, predictability, efficiency and, above all, the understanding of the end consumer.  

Read the full article on The magazine Progresiv.ro.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.