What if nutrition education were no longer just a theoretical subject, but a concrete support system for teachers in the classroom, for parents at home, and for children every day? The PlaYouth Association and Fragedo, the flagship brand of TRANSAVIA, are launching "Responsible Taste School" (Școala Gustului Responsabil), a traveling educational program that brings information about balanced and responsible eating closer to parents and teachers in schools across Alba, Brașov, Cluj, and Sibiu.

"Responsible Taste School is about how families and schools can build a culture of healthy eating together, inspiring communities to adopt a harmonious lifestyle. It shows that caring for health begins with small but conscious gestures: in the child's school lunchbox, in the home kitchen, and in the messages shared in class. Together with our partners at TRANSAVIA, we will translate nutritional information into clear and applicable terminology, providing concrete tools to teachers and parents to help improve the quality of life for the entire family. We were pleased to see interest in the project from Inspectorates, schools, and parents, which confirms a real need for such initiatives. We believe that lasting change occurs when correct information is accompanied by support and collaboration, and this program is a concrete step in that direction," explains Ana Stănescu, President of the PlaYouth Association.

Through the "Responsible Taste School" caravan, running from February to April 2026, TRANSAVIA and the PlaYouth Association connect teachers and parents with accurate nutritional information, providing the support families need to build healthy and sustainable habits day by day.

"Childhood obesity in Romania is a major public health issue, affecting 1 in 4 children, and increasing. Data from the World Obesity Federation, included in the 2024 World Obesity Atlas, shows that over 25% of children are overweight or obese, with estimates reaching 500,000 obese children by 2030. The primary causes are improper nutrition, sedentary behavior, and lack of physical activity. Thus, education for responsible eating must become a priority today, not tomorrow. In this spirit, the collaboration between the chicken meat market leader Fragedo and the PlaYouth Association represents a concrete step through the Responsible Taste School caravan. It creates a natural space for dialogue and collaboration on aspects of balanced eating and proper nutrition, strengthening the bond between school and family and contributing to more informed and united communities around a common goal: children's health," state TRANSAVIA representatives.

Both at home, where parents seek clear benchmarks for better daily choices, and in schools, where teachers feel the need for practical tools that are easy to integrate into the classroom, education for balanced and responsible eating needs concrete support and applicable solutions. Teachers report that healthy eating education becomes truly effective when it has true support and applicable examples.

"As a primary school teacher, I increasingly feel the need for clear and applicable resources when discussing nutrition with students. Children are curious and ask questions, but information must be explained in a way they can understand. 'Responsible Taste School' provides exactly this support: concrete tools and practical examples that we can naturally integrate into class. I believe such initiatives help us build a real bridge between school and family, because healthy habits are formed together," says Alemănuța Toader, Methodologist Teacher at the Sibiu Teaching Staff House and Geography Teacher at Cristian Gymnasium School, Sibiu.

Support for Teachers. Clarity for Parents. Healthy Habits for Children.

"Responsible Taste School" highlights the importance of balanced nutrition and healthy eating habits, transforming the act of eating into a meaningful learning experience for teachers, parents and children.

For Teachers, the program offers concrete tools to approach nutritional education in an attractive way, easily integrated into homeroom or counseling hours: guides, worksheets, and interactive methods adapted to the students' age.

For Parents, the project will bring clarity to a field often burdened by contradictory information or myths. Sessions with specialists and open discussions will provide realistic solutions for school lunchboxes and daily family meals, focusing on nutritional balance, the origin of basic ingredients, and conscious choices.

A central element of the caravan will be the collaborative session "The Lunchbox of Ideas," where participants will work together to find nutritionally balanced, affordable, and easy-to-implement options.

Registration takes place between February 20 and March 8, 2026, by completing the form at this Link. Participating teachers and parents will receive a "Responsible Taste School" Caravan Kit, which includes educational materials and practical resources to continue activities at school and at home. More information: playouth.ro

 

About TRANSAVIA

TRANSAVIA is the leader of the local poultry market and one of the most important family-owned businesses with 100% Romanian capital. With a strong brand portfolio, including Fragedo (premium chicken meat) and Papane (chicken-based ready meals), TRANSAVIA also positions itself as a leader in brand equity, holding the most valuable portfolio of brands in the food industry, according to Brand Finance®️ Romania 2025. Fragedo, the company’s flagship brand, is the first brand in Romania that, following the assessment of the Romanian Advertising Council (RAC), has been granted the right to display the Ethical Brand seal in its TV commercials, a mark attesting to the respect of ethical principles and good advertising practices.

For 35 years, TRANSAVIA has stood out through a fully integrated “grain-to-fork” business model, being the only major producer in the region that controls the entire production chain, from grain cultivation to the final product delivered to consumers. All chickens come exclusively from the company’s own farms (breeding, hatching, and rearing) and are processed only in company-owned facilities, ensuring full traceability and consistent standards of quality and safety. Every year, across its farms located in eight counties, slaughterhouses, and processing plant, this family-owned business produces over 120,000 tons of chicken meat, adhering to the highest quality and food safety standards, confirmed by prestigious international certifications. Approximately 30% of production is destined for export to European countries and other international markets. The company has consistently integrated cutting-edge technology and innovation into its processes, using state-of-the-art equipment to optimize traceability, reduce waste, and guarantee product consistency. Furthermore, TRANSAVIA is a sustainability pioneer in Romania’s food industry, having carried out the largest green energy investment in the sector, securing much of the energy needed for its production processes from its own renewable sources. Since 2019, the company has published annual Sustainability Reports, reinforcing its commitment to transparency, accountability, and solid governance. In addition, TRANSAVIA is the only Romanian company to sign the European Union’s Code of Conduct on Responsible Food Business and Marketing Practices.

With approximately 2,300 employees, TRANSAVIA is one of the largest Romanian employers. Its team, made up of professionals from multiple fields, is the foundation of the company’s sustainable growth and its strong reputation.

TRANSAVIA is expanding its operations into the regional pet food production sector, further completing its fully integrated “from grain to fork” business model with a new business stream, “to bowl”, through the largest entrepreneurial investment in the region financed entirely from the company’s own funds by reinvesting its profits.

For further information, visit: https://www.transavia.ro/en.

About PlaYouth

The PlaYouth Association is a non-governmental organization dedicated to improving the quality of life for children and youth through non-formal education. Using a "learning through play and art" concept, PlaYouth encourages participants to discover their full potential in an inclusive environment. The organization believes that cognitive and emotional development is more effective when traditional barriers are replaced with creative, participatory methods. Their projects include Ludoteca Family Hub, the Creative Recycling Caravan, the Toys Bank, the Alternative Education Marathon, schools renovation, setting up libraries and other projects involving the community of the organisation.