Do you have a fridge full of ingredients but no clue on what to cook? Do your busy days make you wish for something delicious and easy to prepare? You’re not alone anymore! Meet your new cooking companion: SmartCook by Fragedo, Romania’s first AI-powered cooking assistant.

 

 

TRANSAVIA, together with INTERACTIONS are proudly presenting SmartCook by Fragedo, the first AI-powered cooking assistant in Romania. A trustworthy partner that suggests mouth-watering recipe suggestions, starting with the ingredients you already have at home. It’s a simple and intuitive process: just access SmartCook by Fragedo on the company’s website, enter the ingredients you’d like to cook with and enjoy inspired recipe suggestions.

 

For added convenience, simply scan the QR code located on Fragedo packaging while shopping in-store. You’ll instantly receive suggestions to complete your shopping list: just enter the dish you want to prepare and SmartCook will list all the necessary ingredients, making sure you get everything you need in one go, without the disappointment of discovering something’s missing once you’re back home.

 

SmartCook by Fragedo is the result of a partnership between TRANSAVIA, Romania’s leading poultry producer and the only fully vertically integrated company in the region (from grain to fork, with in-house facilities ensuring complete traceability, optimal nutrition, and authentic taste) and INTERACTIONS, a digital agency with over 15 years of experience in both local and international markets, conceptualizing and and developing he AI digital experience behind SmartCook.

 

"At TRANSAVIA, we do things the right way, with care, respect and responsibility, from grain to fork. For us, high quality and total product safety go hand in hand with being a natural part of families’ everyday lives in Romania and beyond, by offering simple, tasty, and reliable solutions.

We understand the fast-paced modern life, thus continuously thinking of the nutritional improvement of meals, ensuring they are not only more nutritious but also easier to prepare and more balanced. Our focus is on delivering these improvements without sacrificing the joy of real flavor.  Our innovative response is SmartCook by Fragedo! Developed in collaboration with the INTERACTIONS team, Romania’s first AI cooking assistant aims to make every meal preparation easier, more enjoyable and inspired, offering quick ideas, flavorful recipes and combinations that suit each lifestyle. Everyone who interacts with SmartCook by Fragedo will find inspiration and support from the AI to cook quicker, simpler and tastier meals for the whole family.", Tulia Cășvean, Corporate Communication & PR Director, TRANSAVIA

 

"Technology truly matters when it simplifies life, and that’s exactly what SmartCook by Fragedo does. This project, born from a bold collaboration, proves that technology can be much more than just a tool, but can serve genuine support in everyday life. Collaborating with the TRANSAVIA team, we transformed a simple idea and turned it into a smart, accessible, and genuinely valuable AI experience, designed for everyone wanting to cook quicker, better and more creatively, aligned with their lifestyle’s rhythm. We are proud to add this project in our portfolio of in-house digital solutions alongisde: PROMOTIFUL, a SaaS platform that helps you build a promotional websites in just 3 hours with no dev team; IMPACTFUL, a consumer dialogue platform that enables brand consistent brand communication with databases while providing GDPR-compliant data storage; and EVENTIFUL, a cloud solution for for effortless event participant management." Camelia Crețu, Senior Account Manager, INTERACTIONS

 

About TRANSAVIA

TRANSAVIA stands as Romania’s leading poultry brand and is recognised as one of the most important family-owned businesses in the country, producing Fragedo (poultry brand) and Papane (chicken-based semi-prepared products). As a 100% Romanian-owned company, it is consistently ranked among the most valuable brand portfolios in the country. TRANSAVIA operates sustainably under a fully integrated vertical business model, using the best practices and strictest protocols across the entire production and distribution chain, from grain to fork.

 

It is also the only Romanian producer that offers chicken meat sourced exclusively from birds raised on its own farms. With nearly overv 33 years of operation, TRANSAVIA has continuously invested in modernization and cutting-edge technologies, embracing innovation as a source of sustainable growth and long-term business predictability.

 

With over 2,300 employees, TRANSAVIA is one of the largest employers in the country, with its workforce is active primarily across 31 poultry farms, 4 crop farms, a feed mill, 3 modern slaughterhouses and a meat processing facility. Each year, the company produces over 100,000 tons of poultry meat, with 30% of production being exported to countries across Europe and beyond.

 

Fragedo, the company’s flagship brand, is the first Romanian brand to receive the Ethical Brand Seal from the Romanian Advertising Council (RAC), ensuring compliance to ethical standards and best advertising practices. Since 2019, TRANSAVIA has been publishing annual Sustainability Reports and is the only 100% Romanian-owned company to be a co-signer of the EU Code of Conduct on responsible food business and marketing practices.

 

TRANSAVIA also holds the largest green energy investment in Romania’s food industry, enabling it to source up to 100% of the energy needed for its technological processes from proprietary, renewable sources.

 

Learn more at: https://transavia.ro

 

About INTERACTIONS

Throughout the years, INTERACTIONS has partnered with prominent brands such as Telekom, Nestlé (Joe, KitKat, Maggi, Nescafé, Nesquik, Dolce Gusto), Audi, Seat, Hochland, LG, Mega Image, Macromex (Edenia), Martini, CEC Bank, Groupama, Mobexpert, Metropolitan Life, Pluxee, Salterra, Porsche Finance, Elefant.ro, Oracle, Niran, K Group, Queisser Pharma, Nordic Group, Transavia (Fragedo), and Profi.

 

The marketing agency has earned over 50 creative awards and nominations for its work.

 

INTERACTIONS’ motto:

"We always keep our word.