Responsible production

Our products reach the tables of millions of families who choose us with confidence every day, and we know that every production decision, every step of the process must reflect this commitment to offering safe, high-quality products with superior nutritional value. For TRANSAVIA, this is much more than compliance or an assumed objective. It is our moral obligation to the families who trust us and choose our products day after day, and it is also our way of actively contributing to the health and well-being of our consumers.

Our philosophy regarding safety and the high quality of our products, which meet the demands and expectations of our consumers and partners everywhere, has guided our every decision, acting as a catalyst for our continuous growth. Therefore, we guarantee the safety and quality of our products, animal welfare, and a minimal environmental impact, while ensuring transparency and trust throughout the entire production chain, from farm to fork and bowl.

„We pride ourselves on the effectiveness of our food security actions and programs at the local, national, regional, and global levels. We are committed to providing safe, nutritious, and high-quality food products while adhering to the highest industry standards. We strive to always be an example for the food industry and to offer our consumers reliable and safe products, in order to contribute to ensuring sustainable and responsible food security. Cristina LUPȘAN, Industrialization Sector Quality Director, TRANSAVIA

Did you know that:

  • Does one in ten people worldwide fall ill from contaminated food every year? This affects all countries.
  • Over 200 diseases are caused by the consumption of food contaminated with bacteria, viruses, parasites, or chemical substances, such as heavy metals?
  • Food safety incidents are not only caused by foodborne illnesses. Could they be due to an unexpected event, such as a power outage or a flood, which may lead to contamination or cause a breakdown in food safety control?

Source: Food and Agriculture Organization (FAO).

„At TRANSAVIA, we believe that all consumers have the right to expect the highest standards of food safety, consistently and uniformly guaranteed, regardless of where they eat or buy chicken. That is why every step in our fully integrated vertical production chain—from grain to fork—is carefully supervised and monitored, from the selection of the breed and breeding stock, to feeding the birds with scientifically formulated feed produced at our Compound Feed Plant, using grains we grow ourselves on the approximately 10,000 hectares of farmland we cultivate, all the way through to slaughter, processing, packaging, and delivery. We apply best practices and the strictest standards of hygiene and food safety, ensuring that every product bearing the TRANSAVIA logo is a symbol of trust and quality,”, Cristina LUPȘAN, Quality Director of the Industrialization Sector, TRANSAVIA.

„As the poultry market leader in Romania, we assume an active role in educating the market and setting models of best practice regarding traceability and chicken meat production under maximum safety and quality conditions. For the TRANSAVIA team, quality and food safety are part of the social responsibility commitment undertaken by all over 2,300 employees who do everything, day by day, exactly as it should be done, from farm to fork. We thus guarantee the safety and quality of our products. We are proud that this year, too, we have not registered any product withdrawals or recalls for food safety reasons. We thus demonstrate that we keep our promises every day and that we have a culture of quality and safety in which all our employees respect the strictest protocols, standards, and norms, Marian SABĂU, Quality and Food Safety Director of TRANSAVIA.

From cob to fork and bowl – how we utilize all resources from upstream to downstream

At every step:

  • What are we doing, control
  • Traceability
  • Responsibility

TRANSAVIA is the only company in the poultry sector in Romania selected in 2023 by European Commission's Directorate-General for Health and Food Safety (DG SANTE) to perform a audit of the control system in the field of slaughterhouse hygiene and compliance with meat inspection requirements in Romania, following which it obtained very good results that confirm the fact that the leader of the poultry meat market in Romania rigorously complies with safety and hygiene standards. At the same time, TRANSAVIA is the only Romanian company that has committed to the standards by being a co-signatory of the EU Code of Conduct on Responsible Food Business and Marketing Practices.

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Research and Innovation

Research and innovation based on food science and nutrition are at the core of TRANSAVIA's development. The objective is clear: better, safer products that are better adapted to today's lifestyle, designed to support consumer health and the dietary balance of the entire family. Behind every product are multidisciplinary teams working together to guarantee superior product quality.

TRANSAVIA has consistently raised market standards, from introducing fresh products with controlled texture and extended freshness, to investments in modern technologies such as protective atmosphere packaging. Innovation also continues in the packaging sector, designed for safety and sustainability, as well as in the development of product ranges adapted to the contemporary pace. Products like Fragedo Crunch Your Lunch offer quick and balanced options without compromising on quality. At the same time, the company allocates resources for research and development in the pet food sector as well, contributing to the creation of quality nutritional solutions tailored to their needs. Through collaborations with the academic environment and centers of excellence, TRANSAVIA consolidates its leadership role, constantly bringing relevant and responsible solutions to the market.